Catching the Buyer's attention

SalesGuy

I agree, we should be.

MitchM

yea - especially CyberSalesGeeks who call themselves SalesGuy and wear sunglasses.

MitchM

SalesGuy

Yup, not to mention those vitamin peddling MLM's.

MitchM

I also agree with that - so much nutrition in MLMs and conventional marketing isn't worth much - there's no real science behind it, just generic formulaitons with a little tweek here and a little tweek there. The real shame is people using lots of stuff with very little value to it.

I also don't like the pushers of magic potents and miracle cures which often comes in the packages of network marketing companies - with a big buying Baby Boomer population there's lots of market there.

MitchM

SalesGuy

What's a consumer to do?

MitchM

I don't know! I really don't.

MitchM

SalesGuy

I don't either.

MitchM

There's no good answer - you can find 130,000,000 places online to find nutritional information - at least that many places - and I have one product line from a food science company to offer people with eighteen years of business and a trail of growth and stories and stats behind it.

BUT people want to compare and contrast this to that and that puts me in a position of having to play at being Mr. Nutrition which I'm not - it just doesn't work.

So from the consumer stand point, my wife and I just listened to people offer us this and that and with scant knowledge tried this and that - I had some laymen's knowledge of nutrition but so what. What's the value of that?

From the distributor's stand point all I can do is give the information I have and let them make a decision - if what we offer is what they want they get it.

SO my conclusion is as consumers we sometimes know exactly what we want - sometimes we don't - and even if it's exactly what we want we don't always end up happy with our decisions.

Do your best homework and jump in, consumer. There are probably some things more easily researched with definitive distinctions than others.

MitchM

SalesGuy

Great post Mitch.