Catching the Buyer's attention

What are the most important factors for you in order to catch the buyers' attention? I think that you need to study your niche in order to understand their needs and interests.. once you know this, you can plan a correct marketing strategy. Have you got any tips on how to accomplish this?

Your post is in sales interviews. Are you asking how to catch the prospects attention during the call or outside of the call?

You really need to talk in terms of the other person's interst to catch and hold their attention. You can ask them directlly about their wants and needs or you can try a common want or need for their type of business.

People are interested in themselves - their problems - so you find out that and talk about your solution by asking questions and listening and responding.

MitchM

Have you ever heard of "What's in it for me?" (WIIFM)

Of course - but all these letter things I see posted like WIIFM - that's what cracks me up - all over the place people post these acronyms like every one should know them.

MitchM

Originally Posted by MitchM Of course - but all these letter things I see posted like WIIFM - that's what cracks me up - all over the place people post these acronyms like every one should know them.

Where is "all over the place"?

you are a person looking for precision - not general or unclear information, fred. Good for you. I see these acronyms [WIIFM] keyed in on posts such as you find on this forum and others, in emails people send to me, and in print material - to name a few.

MitchM LOL

Originally Posted by SpeedRacer Have you ever heard of "What's in it for me?" (WIIFM)

Self-interest makes the world go 'round.

Thanks - I have heard of that just not the acryonym.

What's in it for me moves my friends Ion and Margaret who devote their lives to feeding the hungry and orphaned children of the world - they believe it's making a difference in the lives of real people and what's in it for them is a feeling of awe and love they give and get doing what they do.

We have so many friends who live by WIIFM in both personal financial and emotional needs and what they get back in emotional needs helping other people.

I know the feeling and I know the motivation - I just didn't know the acryonym.

MitchM