Credibility and Trust

Sales Approach Forum

 #11
Agent Smith

Iceman and Seth, I think what Gary is saying that he decides whether or not he trusts the prospect and if the prospect trusts him.

 #12
Gary Boye

Quote:
Originally Posted by Seth
I'm interested too. Please explain.
I don't understand the requests. I'm sincerely sorry. Explain what exactly?

Is this something that either of you feel that you can't do and have an interest in learning? Is it about the part about assessing one's own's feelings of trust and/or respect towards another---or observing the behavour of another to determine whether they trust and respect you?

I don't know if I would be qualified to teach either of those things to anyone who felt they couldn't do them. At least I never have. Perhaps it's something born of experience. I don't think I have any inherent gift in that regard.

Agent Smith is correct in what he said. I wish I could be more helpful.

 #13
Iceman

Quote:
Originally Posted by Gary Boye
I don't understand the requests. I'm sincerely sorry. Explain what exactly?

Is this something that either of you feel that you can't do and have an interest in learning? Is it about the part about assessing one's own's feelings of trust and/or respect towards another---or observing the behavour of another to determine whether they trust and respect you?

I don't know if I would be qualified to teach either of those things to anyone who felt they couldn't do them. At least I never have. Perhaps it's something born of experience. I don't think I have any inherent gift in that regard.

Agent Smith is correct in what he said. I wish I could be more helpful.
I think that it would be hard to sell someone on an idea, for instance, if they don't trust you or what you say.

It makes sense to me that the more trust between you and the prospect the better which is why I asked about the different ways to do this.

You said you placed greater vaue on identifying conditions of mutual trust and respect than attempting to create them. If that means you personally decide if you trust the prospect and if the prospect trusts you then I understand.

If this trust isn't already there do you try to establish trust?

 #14
Seth

Quote:
Originally Posted by Agent Smith
Iceman and Seth, I think what Gary is saying that he decides whether or not he trusts the prospect and if the prospect trusts him.
If you meet a prospect for the first time and that prospect doesn't know anything about you, your company, or your product then what would be the basis for trusting you?

 #15
SalesGuy

Trust and respect can be developed. No question about it.

It would be great if you already had a mutual trust and respect with your prospects but that will not always be the case. So what do you do? You give the prospect a reason to trust and respect you.

Think of it like this...

  • Do you T/R people with shifty eyes and/or won't look you in the eyes during a discussion?
  • Do you T/R peope who say one thing but act another way?
  • Do you T/R people who talk about others?
  • Do you T/R people who don't respect your time and show up late?
  • Do you T/R people who come across as loud and obnoxious?
  • Do you T/R people who don't actively listen to you?
  • Do you T/R people who don't seem to understand you and your situation?
  • Do you T/R people that don't seem to have your best interests at heart?
  • etc, etc, etc.

 #16
Gary Boye

Quote:
Originally Posted by Iceman
I think that it would be hard to sell someone on an idea, for instance, if they don't trust you or what you say.

It makes sense to me that the more trust between you and the prospect the better which is why I asked about the different ways to do this.

You said you placed greater vaue on identifying conditions of mutual trust and respect than attempting to create them. If that means you personally decide if you trust the prospect and if the prospect trusts you then I understand.

If this trust isn't already there do you try to establish trust?
Your question clarifies where you're coming from, I think. Thanks.

To answer your question: Most often not, unless I detect a miscue in communication.

Please understand that I am not a person that faces distrust on a regular basis. So establishing trust through an interview or sales conversation process is not high on my list of priorities. Disqualifying prospects if conditions of mutual trust and respect don't exist would be a priority.

By the way, there is a wonderful new book on selling that covers something very similar to this. Michael port recently wrote Book Yourself Solid which I recommend highly. In it he discusses the need to decide who we want as our clients and who we don't. He calls it "the velvet rope".

Among those who would not be allowed past my personal velvet rope would be people who don't trust me, people who are disrespectful, people who lie, people I don't trust, people I don't respect, and people who procrastinate.

The good part for me has been there are so darn many people to talk to who do not fall into those categories.

Hope that clarifies at least a little.

 #17
Gary Boye

Quote:
Originally Posted by Seth
If you meet a prospect for the first time and that prospect doesn't know anything about you, your company, or your product then what would be the basis for trusting you?
That's a good question.

But I think that there could be too many possible answers because distrust can stem from many things. Among them could be their upbringing, their general attitude towards their fellow man, possible fear, bad experiences in the past, a distrustful nature, negative transference, untrustworthiness on their own part...and I'm sure many many more.

Many years ago I discovered I could make more money if I didn't compensate for others. To do so would keep me from spending my time with better prospects which I choose to do. Confession: Selling is a lot of fun but I'm in it for the money and always have been.

Many choose a different philosophy than my own, of course. It's a free country.

 #18
Gary Boye

Quote:
Originally Posted by SalesGuy
Trust and respect can be developed. No question about it.

It would be great if you already had a mutual trust and respect with your prospects but that will not always be the case. So what do you do? You give the prospect a reason to trust and respect you.

Think of it like this...
  • Do you T/R people with shifty eyes and/or won't look you in the eyes during a discussion?
  • Do you T/R peope who say one thing but act another way?
  • Do you T/R people who talk about others?
  • Do you T/R people who don't respect your time and show up late?
  • Do you T/R people who come across as loud and obnoxious?
  • Do you T/R people who don't actively listen to you?
  • Do you T/R people who don't seem to understand you and your situation?
  • Do you T/R people that don't seem to have your best interests at heart?
  • etc, etc, etc.
If a prospect exhibited any or all of those traits to me, I would probably disqualify him/her.

Although I have had some clients that were loud and obnoxious...and I'm glad I kept them. They kept their word and had a lot of other virtues.

What would you do?

 #19
SalesGuy

Quote:
Originally Posted by Gary Boye
If a prospect exhibited any or all of those traits to me, I would probably disqualify him/her.
Then it's probably a safe bet that if a salesperson exhibited any of those traits the prospect might disqualify him/her. That's the point.

 #20
Iceman

Quote:
Originally Posted by Gary Boye
Please understand that I am not a person that faces distrust on a regular basis.
Do you agree that the general public is distrusting of salespeople on the whole?

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