Credibility and Trust

I think you're way off base.

Here's the brass tacks bottom line, Agent Smith. I don't agree with you and several others on the topic. Maybe that irks you that someone would not agree with you. Maybe there is a forum that everbody agrees with one another. If you find one, let me know and I'll chip in for matching blazers for the whole group.

You shouldn't get offended if people have opinions that are different from your own.

Did you think I was irked or offended?

Become a firefighter. People trust firefighters.

Where do I sign up? I wonder if they'll take me at my age. I'll bring a dalmation.

Confession: I don't trust opticians.

Eye don't either.

Candor, Competence, and Concern would apply to just about any profession. Kudos to Rackham.

A few things...

• Never negative sell your competition
• Talk about your product/service and how it will help the prospect
• Use testimonnials. Someone who was in a similar situation
• Look them in the eye
• Listen, listen, listen. Nothings builds trust more than you listening!

Susan

Competence - "... assessment of the other's knowledge, skill, or competency. This dimension recognizes that trust requires some sense that the other is able to perform in a manner that meets our expectations."

Concern - "... our assessment that the trusted individual is concerned enough about our welfare to either advance our interests, or at least not impede them. The other's perceived intentions or motives of the trustee are most central."

Congruency - of word and dead

Reliability - Do what you say you will do. Keep your promises. Return phone calls. Show up on time for appointments.

Acknowledge, don't dismiss, the customer's concerns. You want them to feel that you're with them not against them.

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