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Originally Posted by Milton
Q1): What does that mean to you?
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I think that "familiarity" and "self-interest" are the keys behind "common ground".
I will try to illustrate. As a business owner salespeople approach me with regularity. In my office behind my desk is a giant map of the planet. While I frequently enjoy travel, I am not interested in swapping travel stories with unknown salespeople. Especially at work. It actually bothers me. As a result my being bothered these salespeople are likely to have a shorter sales call than they might have wanted.
On the other hand, if it turned out that the salesperson and I shared similar views about mortgage lenders (and how they are doing America a huge disservice by provided credit to the unworthy-don't get me started

) then because of this interaction on common ground I'd most likely be more open (less defensive) to what the salesperson had to say.
Quote:
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Originally Posted by Milton
Q2): Do you think this will help to build/strengthen rapport?
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It can, depending on the specific item of common ground.