Email Marketing

Does anyone here use email marketing?

Are you talking about Non-Solicited email or SPAM?

I do some highly targeted (permission based) monthly campaigns and the results are fantastic!

Originally Posted by Crazy_Rob I do some highly targeted (permission based) monthly campaigns and the results are fantastic!

If you don't mind me asking, what kind of conversion ratio are you getting?

Originally Posted by Crazy_Rob I do some highly targeted (permission based) monthly campaigns and the results are fantastic!

How do you get those highly targeted (permission based) email addresses? That sounds intriguing.

Originally Posted by RainMaker How do you get those highly targeted (permission based) email addresses? That sounds intriguing.

I would imagine he's talking about an "Opt-in" email program. For instance, a "newsletter" or such.

I email all of my previous customers (~5,000) and people who are on our potential mailing list and have asked to receive emails (~6,000).

I usually get a 10-12% click-thru rate. And the conversion rate is somewhere around 3-4%. It may be higher since many people call us to place their orders- especially for high-priced items ($2,000+).

We serve three different types of customers and each type gets a separate email.

Originally Posted by Crazy_Rob I email all of my previous customers (~5,000) and people who are on our potential mailing list and have asked to receive emails (~6,000).

How do you handle the delivery? Do you use an outside company? Can you recommend any particular software [in-house] or vendor [outsource]?

Calvin,

There are a lot of vendors - I've heard about these three: ConstantContact.com, Intellicontact.net, and VerticalResponse.com

I've also heard of some people using ACT or Outlook, but I'm not sure how that works. I am more comfortable using an outside service. Then, if anything weird happens, its on their server.

Kathleen

I dont think email marketing does really work , i dont even those newsletter even though i had subscribed them , i just dont see them