Email Marketing

Calvin

Does anyone here use email marketing?

SalesCoach

Are you talking about Non-Solicited email or SPAM?

Crazy_Rob

I do some highly targeted (permission based) monthly campaigns and the results are fantastic!

Sensei

If you don't mind me asking, what kind of conversion ratio are you getting?

RainMaker

How do you get those highly targeted (permission based) email addresses? That sounds intriguing.

SpeedRacer

I would imagine he's talking about an "Opt-in" email program. For instance, a "newsletter" or such.

Crazy_Rob

I email all of my previous customers (~5,000) and people who are on our potential mailing list and have asked to receive emails (~6,000).

I usually get a 10-12% click-thru rate. And the conversion rate is somewhere around 3-4%. It may be higher since many people call us to place their orders- especially for high-priced items ($2,000+).

We serve three different types of customers and each type gets a separate email.

Calvin

How do you handle the delivery? Do you use an outside company? Can you recommend any particular software [in-house] or vendor [outsource]?

KSA-Mktg

Calvin,

There are a lot of vendors - I've heard about these three: ConstantContact.com, Intellicontact.net, and VerticalResponse.com

I've also heard of some people using ACT or Outlook, but I'm not sure how that works. I am more comfortable using an outside service. Then, if anything weird happens, its on their server.

Kathleen

mtajim

I dont think email marketing does really work , i dont even those newsletter even though i had subscribed them , i just dont see them