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Thomas,
I think there are a lot of benefits to being active in a Chamber. It has always made me feel more part of the community, and you keep up with what's happening. But, it's also great for business. My experience has been that if you join a Chamber, you need to get involved (like everyone says about every group!). Volunteer for the membership committee, for example. You'll usually be involved in welcoming new members, promoting membership, following up on leads from people who have asked about membership, etc. What a great way to call someone - as a Chamber representative. And, during the conversation, darned if the other person doesn't usually ask what you do for a living! I always preferred things like Chamber events over lead groups. Guess I just never got the hang of participating in a lead group. But, attending Chamber events, meeting bunches of new people - having that face to face opportunity. It's just been a lot more successful for me. You do have to take a low key approach, tho. People at Chamber functions are there to relax and network. They don't want to be "sold". So, I always found it much better to ask them about what they do, and then the discussion would get around to what I do. And, if it happened that the products/services I had to offer would make sense for them, I'd follow up after the meeting. Kathleen
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And, at events, you don't have to know how to make small talk. When you introduce yourself to someone, they usually have a name badge showing their name and company. I'd just say: "Hi, I'm Kathleen. What does ABC Widget Company do?" or, "What do you do over at IBM?" assuming that it's a big enough company, and you'd sound like an idiot if you didn't know what they do. Since people love to talk about themselves, that may be the last thing you need to say. Then, if you sell promotional materials for example, you could say: "Do you guys put your logo on pens and coffee mugs to give out at your trade shows?" Oh, really? Well, maybe I could be helpful to someone over there sometime, because it happens that I provide the best pens in the area. If I give you a call sometime maybe you could point me toward the person I should talk to?" Assuming that the conversation has gone well, and you feel comfortable, etc. And, of course, you have a ton of business cards and exchange them with anyone breathing so you've got their number. It's really easier than you might think. Worth a shot! Kathleen |
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In addition to all of the above, I've also found I've gotten some great discounts and cost-effective programs through my chamber of commerce. A friend of mine who is also a member justifies the cost of becoming a member by figuring that all the free food he gets throughout the year at various events adds up to more than he would have paid to feed himself on those days. Interesting thought.
Also, one advantage I've found is that I qualify for better health insurance rates by going through the chamber's plan geared toward small businesses. |
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