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What is unethical issues of promotion?

Public Relations and Publicity

  #1
khunvi
What is unethical issues of promotion?

We know that promotion is used to boost the sales of the products. However, I heard that there are some companies that use promotion tools in an unethical ways. Can any of you share the example of unethical issue?
 
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  #2
AZBroker
Quote:
Originally Posted by khunvi
Can any of you share the example of unethical issue?
An issue that I was just reminded of as I opened my email is SPAM!
 
  #3
SalesCoach
Quote:
Originally Posted by khunvi
We know that promotion is used to boost the sales of the products. However, I heard that there are some companies that use promotion tools in an unethical ways. Can any of you share the example of unethical issue?
Unethical promotion could include deception in the form of misleading information about a product or service. Anything that gives a false impression to the public. Other forms of unethical promotion include conflicts of interest or inappropirate inducements such as contributions, bribes, kickbacks, gifts, etc.
 
  #4
CarrieGee
I guess hidden fees, or ambiguous terms & conditions would fall under the unethical umbrella too, would they not?
 
  #5
Mikey
When I think of unethical advertising I think of car sales ads. The old bait and switch.
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  #6
khunvi
Thank you very much for sharing your ideas. You guys really give good examples for me.
 
  #7
encoder
I think I could add giving negative points on the other products that you are competing with. I guess there are some countries that allow this but I think its unethical telling what you think is negative with the other product. Just make your product the best that the customers will be the one to say that it is the best.
 
  #8
Iceman
Quote:
Originally Posted by encoder
I think I could add giving negative points on the other products that you are competing with.
How is that promotion?
 
  #9
Marcus
Using sex in advertising to sell products to kids. Have you seen the Hollister ads? http://www.hollisterco.com

Last edited by Jeff Blackwell : 08-24-2006 at 07:24 AM. Reason: Live link removed.
 
  #10
rattitude
Malware is an obvious one. I may tolerate spam but any product I get linked to through malware is banned from the house.

Also things that seem to be free but are not. Like they say it is a free anti-virus but only detecting the virus is free, removing it cists money. Or like thinkall which seems to just charge shipping for software but there is a monthly subscription hidden in the fine fine print.
 
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