Never Sell Something People Don't Want to Buy

This will be a chapter in a marketing book coming in the next few months. The only 'sales-related' chapter in the book.
I will post the chapter once it has been finalized.

Susan

Susana, that is a great title for a chapter on sales. I look forward to reading your work.

Quote:

Originally Posted by SalesGuy

Susana, that is a great title for a chapter on sales. I look forward to reading your work.

Thanks. The theme of the chapter is the mistakes companies make when marketing doesn't talk to sales. They'd rather go hire a bunch of consultants to develop a marketing plan than talk to the people who actually talk to the customers.
It was fun writing. Finally got my revenge on marketing....

Susan

Quote:

Originally Posted by susana

It was fun writing. Finally got my revenge on marketing....

This should be good.

I would have assumed the title for my motto because that is exactly how I feel, both as a seller and a buyer. It is sometimes futile to encourage a prospect to buy a product he is least interested in.

Susana, what's your book going to be called?

Quote:

Originally Posted by clarise

I would have assumed the title for my motto because that is exactly how I feel, both as a seller and a buyer. It is sometimes futile to encourage a prospect to buy a product he is least interested in.

Susana, what's your book going to be called?

Clarise,

I think it's going to be called Million Dollar Marketing Secrets. I wrote 1 chapter. I feel strongly that if marketing has a message that resonates with a prospect, the 'right' kind of leads should come in. Not the tire kicker kind of leads that we've all experienced.

Susan

"Million Dollar Marketing Secrets". That's catchy!

Never Sell Something People Don't Want to Buy

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