Cold calling on the phone or in person?

Quote:

Originally Posted by halidon

Is that the best approach to making an effective sales call and closing more sales?

I would go out on a short limb and say there is no one "best approach".

Quote:

Originally Posted by halidon

...but for the prospects I plan on cold calling next week, I mail them a letter this week in advance and drop in next week and do that every week for the prospects you plan on visiting the next week? Now the only problem is I dont know who to address these mailers to, any ideas?

What will the purpose of the letter be?

I would address it to the prospect you intend on talking with during your visit.

Halidon, what will the content of the "mailer" be?

Quote:

Originally Posted by AZBroker

Halidon, what will the content of the "mailer" be?

The mailer can be a breif introduction of the company and what we do and how we can possibly benefit their company. It woud also state my interest in setting an appointment with a decision maker. The only complication is, since these are straight up cold calls, I wouldn't know who to address the letters to. But I just figured sending a letter out first would allow the prospect to kind of expect and have an idea of why your calling so they dont brush you off as a telemarketer.

My company just gave me a bunch of leads from a database that are about 2 or 3 years old, so alot of the contacts are not accurate.

Quote:

Originally Posted by halidon

My company just gave me a bunch of leads from a database that are about 2 or 3 years old, so alot of the contacts are not accurate.

You've got to be kidding! Did you say thanks for nothing?

Quote:

Originally Posted by Agent Smith

You've got to be kidding! Did you say thanks for nothing?

Yeah, I know, but that's my experience with all companies, like only 10% of the leads on a data base are worth anything at all. I'm basically calling on accounts who may have bought a few peices 2 or 3 years ago and never bought again and trying to rebuild or start building a relationship. It's tough to do.

Can you build your own lists?

Yeah, I probably could do that but my instructions from my manager was to specifically target these leads, but It may be a good idea to just ask him if I could call on someone outside the lead database. See, what i'm doing right now isn't to earn commission and isn't even my full time job. I'm kind of in a training phase right now before I get my own territory so part of the training is to have me call on (inactive) accounts and get them buying again.

Quote:

Originally Posted by halidon

Yeah, I probably could do that but my instructions from my manager was to specifically target these leads, but It may be a good idea to just ask him if I could call on someone outside the lead database. See, what i'm doing right now isn't to earn commission and isn't even my full time job. I'm kind of in a training phase right now before I get my own territory so part of the training is to have me call on (inactive) accounts and get them buying again.

In that case I take it back. Calling on inactive accounts for training purposes is a fantastic idea.

How many leads are you talking about in this database?

Cold calling on the phone or in person?

Cold Calling Forum