Well, the key would be to get MSN and Yahoo to deliver the same quality search results as Google. Right now, there is no comparison. I rank #1 for the search tearm "Aurora IL Real Estate" - you know what page ranks as #1? Not my index I assure you - it's a tiny page filled with a single image that I load into my center inline frame for my nav feature. Why is it ranking so high? Because MSN does not penalize for lack of content. That's why you see pages with zero content and only a couple keywords always ranking #1 on MSN. Plus since MSN doesn't have a sandbox, it ranks sites immediately - it's easy to get a high ranking. In fact, it's not hard to rank #1 in MSN for pretty much any keyword. But what you send viewers to is not very good for lead capture in most cases. For example, right now, the page that is ranked #1 in MSN for me is just a small picture of a house. Not very thrilling.