Which contributes much to the company's reputation?

Public Relation, from my point of view, is the relationship of the company to its customers. On the other hand, publicity for me, means how much popular the services or products of the company.

Which contributes more to the company's reputation? For me, public relation must be the factor that should have more attention. If public relation is not taken cared of, even how much popular the company is, customers won't buy it for the customers don't feel the right attention.

But publicity can also have a very good part for the company. For example, cigarettes. Even though it doesn't care for its customers whether or not they would have respiratory disease because of smoking, it doesn't affect the company as long as it is popular to the people.

Quote:

Originally Posted by encoder

Public Relation, from my point of view, is the relationship of the company to its customers. On the other hand, publicity for me, means how much popular the services or products of the company.

It's a good thing you posted your point of view on these two terms because I don't believe they are consistent with what one would find in a dictionary.

Well.... I already voted before I saw your definitions. To me, publicity means the publicizing of one's company. And *that* means that even the lousiest of companies can publicize their company as being the best, the fastest, the most beloved, etc. and means basically nothing to me. On the other hand, public relations, word of mouth, how they've treated customers is MUCH more important to me than what their publicity (spin?) says.

I agree. PUblicity is not as effective as Relations.

To me, publicity, public relations, is giving speeches, writing articles, having press releases published in newspapers and other publications, becoming involved with civic and community organizations, donating time and money to worthy events, and sponsoring various organizations and events.

These are not simply for companies. If you, as a salesperson, are not doing some or all of these things, you're missing the boat. Why does GM, IBM, Microsoft, and every other major company have a staff that just deals with public relations? Because for image and reputation it is far more effective than anything else--period.

You see your five prospects a week and try to develop a relationship with them. Your press release--reported as news not advertising--in the newspaper is seen by 25,000. Will these 25,000 call you? Of course not. But if they see your name associated with things that are not "advertising" or "prospecting" a number of times over a period of time, they'll be far more open to listening to what you have to say than with just your cold call or direct mail piece. You've become an expert, not a salesperson.

You cannot afford to leave this on the table. Not only is it far more effective than almost anything else you can do to establish your image and reputation--most of it is free.

If you want to be considered an expert, you need to be as aggressive in the public relations department as anything else you do.

In addition, why are you waiting for your company to do it? They're going to market themselves--you want to market yourself. You want people to remember you, not your company. If you're relying on your company name to make sales for you, you're going to starve to death, no matter who you work for. You sell, not your company name.

Your competition isn't Merrill Lynch, Lexus, New York Life, Countrywide, or any other company. Your competition is the person selling for Merrill Lynch, Lexus, New York Life, or whomever. And they're struggling for business just like you. You're on equal footing. Your job is to take advantage of that.

Paul, an excellent description of public relations.

Chuck

Very nice Paul.

	#1
encoder	Which contributes much to the company's reputation? Public Relation, from my point of view, is the relationship of the company to its customers. On the other hand, publicity for me, means how much popular the services or products of the company. Which contributes more to the company's reputation? For me, public relation must be the factor that should have more attention. If public relation is not taken cared of, even how much popular the company is, customers won't buy it for the customers don't feel the right attention. But publicity can also have a very good part for the company. For example, cigarettes. Even though it doesn't care for its customers whether or not they would have respiratory disease because of smoking, it doesn't affect the company as long as it is popular to the people.

	#3
destiny	Well.... I already voted before I saw your definitions. To me, publicity means the publicizing of one's company. And that means that even the lousiest of companies can publicize their company as being the best, the fastest, the most beloved, etc. and means basically nothing to me. On the other hand, public relations, word of mouth, how they've treated customers is MUCH more important to me than what their publicity (spin?) says.

	#4
Snowboy	I agree. PUblicity is not as effective as Relations. __________________ Snowboy I've come to believe; all my past frustrations were actually laying the foundation for understandings that have created the new level of living I now enjoy.

	#5
pmccord	To me, publicity, public relations, is giving speeches, writing articles, having press releases published in newspapers and other publications, becoming involved with civic and community organizations, donating time and money to worthy events, and sponsoring various organizations and events. These are not simply for companies. If you, as a salesperson, are not doing some or all of these things, you're missing the boat. Why does GM, IBM, Microsoft, and every other major company have a staff that just deals with public relations? Because for image and reputation it is far more effective than anything else--period. You see your five prospects a week and try to develop a relationship with them. Your press release--reported as news not advertising--in the newspaper is seen by 25,000. Will these 25,000 call you? Of course not. But if they see your name associated with things that are not "advertising" or "prospecting" a number of times over a period of time, they'll be far more open to listening to what you have to say than with just your cold call or direct mail piece. You've become an expert, not a salesperson. You cannot afford to leave this on the table. Not only is it far more effective than almost anything else you can do to establish your image and reputation--most of it is free. If you want to be considered an expert, you need to be as aggressive in the public relations department as anything else you do. In addition, why are you waiting for your company to do it? They're going to market themselves--you want to market yourself. You want people to remember you, not your company. If you're relying on your company name to make sales for you, you're going to starve to death, no matter who you work for. You sell, not your company name. Your competition isn't Merrill Lynch, Lexus, New York Life, Countrywide, or any other company. Your competition is the person selling for Merrill Lynch, Lexus, New York Life, or whomever. And they're struggling for business just like you. You're on equal footing. Your job is to take advantage of that. __________________ Paul McCord Best-selling author, Speaker, Sales Trainer, Management Consultant Power Selling

	#6
Sales Pro 1000	Paul, an excellent description of public relations. Chuck

Which contributes much to the company's reputation?

Public Relations and Publicity