Headline: Internet kills Yellow Pages

Advertising and Branding Forum

 #21
ilovesuperpages.com

Quote:
Originally Posted by AZBroker
You'd think this is something that would be part of the reps training.
cant train ethics!!!

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 #22
AZBroker

Quote:
Originally Posted by ilovesuperpages.com
cant train ethics!!!
What reason could a rep have for not passing this information along?

 #23
ilovesuperpages.com

many reps dont understand effective advertising.

step 1: Identify your target market... etc etc.

WIFM... what is in it for me?? the customer? etc etc.

Then in my opinion many take the marketing out of it and make the job equal to a car sales position. IMO

 #24
AZBroker

Quote:
Originally Posted by ilovesuperpages.com
many reps dont understand effective advertising.

step 1: Identify your target market... etc etc.

WIFM... what is in it for me?? the customer? etc etc.

Then in my opinion many take the marketing out of it and make the job equal to a car sales position. IMO
Isn't that really a training issue?

 #25
ilovesuperpages.com

i can agree with this statement. Lack of "proper" training on effective marketing. To me this is the fundamental "principals" of marketing.

 #26
AZBroker

Quote:
Originally Posted by ilovesuperpages.com
i can agree with this statement. Lack of "proper" training on effective marketing. To me this is the fundamental "principals" of marketing.
So how "is" the training at Verizon?

 #27
ilovesuperpages.com

Quote:
Originally Posted by AZBroker
So how "is" the training at Verizon?
better than our competitors.... but the learning curve in this business is still 3 years!!!

 #28
AZBroker

Quote:
Originally Posted by ilovesuperpages.com
better than our competitors.... but the learning curve in this business is still 3 years!!!
3 years? Ouch!

 #29
ilovesuperpages.com
Smile

Quote:
Originally Posted by AZBroker
3 years? Ouch!
i have been working with Dallas Tx area business owners since 1999. I am well above the curve!! lol

 #30
TommyMac5

I don't know about "kills", considering only half the US population even has Internet access (about 1.5mm people don't), mostly rural, seems there's still a market for it.

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