Headline: Internet kills Yellow Pages

SpeedRacer

Could this happen? Will the Internet be the beginning of the end for print Yellow Pages?

AZBroker

For many industries such as Real Estate I would say "Yes". For tradesmen like Plumbers I would say "No" or at least "Not Yet".

Agent Smith

The Internet forever changed Yellow Page advertising. Newspaper classifieds had better watch out too.

susana

Having spent some time learning sales copywiting, I can tell you that many YP advertisers are now paying copywriters to write their YP ads. Response goes way up w/ a decent ad.
You're assuming that people over 50 run and do agoogle search when looking for a pizza place. Doesn't happen. YP is still where 80% of people go to quickly looks something up. The 80% figure came from someone I know who runs a program on how to write YP ads.

Susan

AZBroker

I agree that "Restaurants" are another example, like "Tradesmen", of businesses that people turn to the print Yellow Pages first. However, I wouldn't bet on it staying that way.

susana

I'm not an internet marketer (and claim no expertise in this area); however there is a switch starting to occur back to offline marketing. Does anybod y read all those auto responders anymore?

Susan

AZBroker

I hadn't heard about the switch. Please tell me more.

susana

Dan Kennedy is advocating an incease in offline methods. Physical products have a much higher value to a customer than an ebook. Yanik Silver preaches physical products vs ebooks. You can charge a lot more because the product has a higher perceived value by the customer. Something you can hold in your hand has much more value than something you download. I have been investigating offline methods of customer follow up and have come across a greeting cad system where I can personalize the card w/ my cover--say the cover I've used on the CD and booklet. I believe a card like this has higher value when sent to a new customer than an email auto responder.
Would be curious what others think of this method.

Susan

SalesGuy

I would find it hard to believe that there is a switch starting to occur back to offline marketing.

Now the effectiveness of autoresponders may be waning but there is so much more to "Online" marketing than "autoresponders".

Thoughts?

susana

'Switch' was not the right word. There's a lot of discussion about the validity of offline marketing. I believe it's not just auto respondes, but also hype laden sales copy.