Home > Personal Selling > Pressure Tactics in Auto Sales... *Don't!*

Pressure Tactics in Auto Sales... *Don't!*

Okay, so I hope this is the right place for this. For any of you who sell used cars, I have a tip from my experience earlier this week. Please don't lie to your customers to pressure them!

I was looking at a really great car last week. First the guy told me they could offer me $100 for the trade-in... it was NOT that nasty of a car, but I really wanted the one he was selling.

A few days later he called because I had shown interest and I'd said that I'd let him know by the weekend. "My boss said we have to take this one to auction in three days, but if you'll commit, I'll save it for you." I don't like being pressured and I looked elsewhere.

Bottom line, another place gave me a FANTASTIC deal with a lot of extras, offered $800 for the trade-in and I have a really great new car. ;bg But that's not all of the story... the other one is still sitting on the lot more than a week after "the boss" was forcing that salesperson to take it to auction. Uh huh. - by destiny
Well, so much for competition. It really pays if you won't hurry in committing to something. Maybe, the reason they hustled you into buying the car was because they know if you go to another garage you're gone. Just my two cents. - by matefork
You might be right there, matefork. Maybe some of the pressuring *does* go on because they know people can find better deals elsewhere. But to offer me $700 less than other dealers did for the trade-in... well that's just wrong! - by destiny
Crooked sawdust peddlers who find themselves in sales positions - the Death of a Salesman syndrom - car sales or otherwise, have given everyone in sales who wants to make an honest and highly successful living a real opportunity to become to do just that and improve the public's opinion of selling.

In my little niche that's the case and I know whatever the kind of selling someone is in that same opportunity is there - that's what I find exciting and full of unlimited potential.

MitchM - by MitchM
Yes, Mitch... and the sawdust peddlers will see you selling ten times more products and probably never "get it" why your store, car lot, or web site, etc. is filled with customers while all they have is the occasional sucker stopping by. - by destiny
Exactly!

MitchM - by MitchM
Unfortunately high pressure selling works all too well for many salespeople. - by Jolly Roger
It does - so they use it.

MitchM - by MitchM
Unfortunately high pressure selling works all too well for many salespeople.
I'm sure it does... but not for me. As soon I feel the teeniest bit of pressure
beyond what I expect as "the norm" I just shut down and walk away. ;sm - by destiny
being a car salesman you are right and wrong...

nothing, and I mean nothing good ever comes from a customer going home to "sleep" on it.

the reason being is, buying a car is in general, usually not a very logical decision. It's not rational. If you have a car that runs, you really don't need anohter. YOu may WANT one, you don't need it.

It's not like buying a house or stock or anything like that... it's not an investment, it's a liabaility.


You have to understand, I feed myself, pay my apartment bill, car note, put money in savings, etc buy selling. I am going to do everything I can to sell you a car while you are here (and I can tell you were dealing with a weak salesman or manager, becuase if you liked the car that much you would have at the very least taken the car home if you were dealing with me). not necessarly high pressure... some people you have to assert pressure with, most you have to nudge (like yourself) and some you have to give them a negative close. if i am getting jerked around, I will assert pressure... i will never, and have never let 700 bucks in trade value come between a car deal and me.

you don't know how many times I have seen people not know when to shut a customer down and they try to play the nice guy and let him take his dear time, only for him to come back a couple days later.. "sorry, bought somewhere else"... there is no prize for second place in sales... I had a customer literarly jerk me around for 2 weeks after buying a car for absol