Tournaments

Does anyone use tournaments as a way to gain potential customers? Back when I worked in the Newspaper Industry, we use to create brand awareness by inviting our potential customers & advertisers out for a day of golf. It really was a hit and our advertising & circulation revenue went up considerably.

I've gone to a few of those kind of golf tournaments. I liked them. We had food, fun and learned a little. It had to have been good for the host's popularity because everyone that I was with left feeling pretty chummy.

I've been to a few of those myself put together by mortgage lenders. These are great for customer loyalty. I don't know how good this idea would be for gaining new customers.

I had done that trick once when we were selling sports tools , we organised a tournament and gave away lots of sports gears for free and prizes and that brought some good customers