Fear of Loss vs. Desire for Gain

Persuasion and Influence Forum

 #1
Gary Boye
Fear of Loss vs. Desire for Gain

Does anybody want to offer an opinion as to which, genenerally, is the stronger motivator: Fear of Loss or Desire for Gain?

 #2
susana
Fear of Loss vs. Desire for Gain

Quote:
Originally Posted by Gary Boye
Does anybody want to offer an opinion as to which, genenerally, is the stronger motivator: Fear of Loss or Desire for Gain?
IMO, it depends. Fear of Loss could be losing out on a special price or a limited time offer. Desire for gain is more quality of life issue.
I think it depends on the sales situation.

Susan

__________________
Join my new blog: www.sellingtotheaffluent.net

www.susanadamshome.com
 #3
Thomas

I have read that people will do more to avoid pain than gain pleasure.

 #4
Gary Boye
Your opinion...

Quote:
Originally Posted by Thomas
I have read that people will do more to avoid pain than gain pleasure.
Do you agree with what you have read, Thomas? I do--within the context of the generality.

 #5
Thomas

Quote:
Originally Posted by Gary Boye
Do you agree with what you have read, Thomas? I do--within the context of the generality.
I guess so. I mean it makes sense.

Sales Training • Sales Training Forum / Persuasion and Influence / Fear of Loss vs. Desire for Gain
SalesPractice.com Sales Training Community
© 2008 Blackwell & Associates, Inc. All rights reserved.

LinkBacks Enabled by vBSEO 3.0.0 RC6 © 2006, Crawlability, Inc.