What are the best ways to market real estate?

Thomas

Your overview didn't list numbers for open houses or just listed postcards.

AZBroker

I did not see any numbers for Open Houses or Just Listed postcards in the report I read.

My opinion is that Open Houses and Just Listed postcards are great for getting the word out to the neighbors in case they or someone they know is looking for a home in that neighborhood.

Thomas

Would you do open houses or postcards?

AZBroker

It depends. For listings in a neighborhood where I want to gain/maintain a presence open houses and just listed/just sold postcards would be an option.

Thomas

Your advice has been very helpful AZbroker. Thank you.

AZBroker

You're welcome.

destiny

Ah! Well that answers one of my questions then. I'd been wondering why I keep getting just listed cards when I already bought my dream home fairly recently. I hadn't thought of the "spreading the word" aspect... I just knew that as much as I'd love to do it, I'm not quite ready to buy up the whole neighborhood yet.

Houston

Maybe there is something to be learned there for real estate agents. If you didn't get the impression from the mail piece that the agent wanted you to remember them and/or "spread the word" to others you knew who might be thinking about buying or selling in the area then chances are good others who received the mail didn't either.

Jolly Roger

Every postcard I can remember getting from a realtor had no clear message unless "Hey I just sold a home" is the message. The conversion ratios for these have to be horrendous. I'm sure many realtors sending these poor advertisements have stopped because they thought direct mail doesn't work instead of seeing first if they were the problem.

__________________
"The beatings will continue until morale improves."

AZBroker

Don't get me started!