What are the best ways to market real estate?

Your correct, my attitude is keep hitting the doors, the more doors you knock and the more people you speak to the better. Its high numbers I'm interested in. Knocking 200 doors in one day is quite easy, sometimes have done leaflet drops, I have done 1000- 1300 leaflets many a time in one day, my best day was 1850 leaflets, I was knocked out with the effort. Leaflets does not beat, nor compare to door knocking. And the return is so dissapointing with leaflets. In fact leaflets are a waste of time.

I avoid certain properties and poor areas, e.g. semi-derelict homes and neighbourhoods, apartment blocks altogether, especially those in low income neighbourhoods and trailer sites. You need to bear in mind that a lot of the goods I have sold, are not delivered until the client is credit checked, vetted and approved. With the last 2 decades growth in computer usage, the passing credit checks is getting tough. No delivery because of bad credit means no commission. I target better class people - by knocking better class homes.

Bob do you ever circle back after a period of time and run the same houses with a similar offer?

Liberty: Asks about recalling the same area or street.

This is were your professionalism shows, occasionally you hit a good area, your pleased with the 1st pass results, you will see from the above these figures> 91 43 8 5 7 154

I had 91 outs, the sales rate was passable, so you figure that amongst your outs there must be sitting there another 30 orders at least, so you do your outs either that evening or at the weekend. If you keep knock sheets what you have identified is those people who are at work, and you need to call back to catch them in. When I do call backs and appointments I knock the outs adjacent to these calls. Here's a good script:

Good Evening, we called to day to see you and you were not home, our VAN is in this street next week delivering XYZ to your neighbours, would you like our VAN DRIVER to drop you in some details, or FOR HIM to show you samples of our Prestige Gold Chrome Model? [note you said Van Driver and not yourslef][the answer is invariably Yes - you see they are not interested and want rid off you] if they say yes and do seem interested, YOU THEN SWITCH THEM and step inside and start going into your sales pitch, so as to save your colleague the van driver having to do it. This can be a deadly / highly effective way of selling, the van is in your street and??????????????????? you must act now in order to catch him . My fee for this sales-tip is $500, please pay at the check out and thank you for your custom.

I have just re-read all the posts, some of you talk about targeting prospects - but is this possible. You can target groups, gym club members, factories, you can zero in on certain trade association members, you can offer retirees a 10% discount, offer to make a donation to their favourite charity, but its all tired- news, the propsects say to themselves; I've heard it all before news. So if your like me you knock doors, you canvass everyone, and lets be honest 20 houseowners are just the same as 20 tennis players, 20 dog lovers, or 20 campers. The thing with doors is there is millions of them, each corner produces another 1000 propsects staring you in the face. The only thing that beats it is supermarket doorways, they pass you in droves, 1000S of potential buyers and they all belong to you. My brother was doing sub-way stations in London, wall to wall people as far as the eye can see. $1000 dollars a day profit and finished at 4 pm. Hustle beats bustle you might say.

Originally Posted by Incidentally I have just re-read all the posts, some of you talk about targeting prospects - but is this possible.

What posts are you talking about Bob? Also, do you subscribe to the idea of an ideal prospect profile?

Originally Posted by Incidentally The only thing that beats it is supermarket doorways, they pass you in droves, 1000S of potential buyers and they all belong to you.

A common practice here in the West is real estate kiosks in shopping malls.