What are the best ways to market real estate?

Marketing Forum

 #1
Thomas
What are the best ways to market real estate?

For regular residential homes what are the best ways to market the property?

 #2
Houston

Quote:
Originally Posted by Thomas
For regular residential homes what are the best ways to market the property?
Sell the other agents in the area on the home so that they will sell it to their customers.

 #3
AZBroker
Promoting a Listing

Quote:
Originally Posted by Houston
Sell the other agents in the area on the home so that they will sell it to their customers.
Yes, if you have a quality listing then getting the word out to the top producers in your area for your type of property is a smart way to promote a listing.

 #4
Thomas

What are the best ways to do this?

 #5
AZBroker
Get the word out about your new listing.

Quote:
Originally Posted by Thomas
What are the best ways to do this?
Most agents turn to the local multiple listing service when they are need of inventory. Many top agents set up alerts so that the MLS system notifies them by email when a new listing enters the system that fits whatever profile they have entered.

Other ideas:
  • Broker Open House
  • Agent Caravan Tours
  • Niche Networking
  • Contact: in-person, telephone, mail, email

 #6
AZBroker
Avenues for promoting real estate

Agents, Internet, and Signs are the three major avenues for promoting real estate. Here are a few ideas:

Internet

  • Realtor.com
  • National MLS websites
  • Company website
  • Agent website
  • Niche websites
Signs
  • Capture Attention (quality, color, graphics, etc.)
  • Clear marketing message (We fix $7 haircuts)
  • Direct response mechanism (Free Info by phone, fax, etc.)
  • Contact info (email, cell, office, website)
  • Property info (quality flyer WITH photos)

 #7
SalesGuy

Excellent ideas and examples AZ.

 #8
AZBroker

Quote:
Originally Posted by SalesGuy
Excellent ideas and examples AZ.
Thanks SalesGuy!

In addition to "promotion", "price" and "product" are important elements of marketing... real estate or otherwise.

 #9
Thomas

That's all there is to it?

What about newspaper ads, just listed postcards, and open houses?

 #10
AZBroker
Profile of Home Buyers and Sellers

Quote:
Originally Posted by Thomas
What about newspaper ads, just listed postcards, and open houses?
This is an overview of the results published in the National Association of Realtors® 2005 "Profile of Home Buyers and Sellers" when home buyers were asked where they first learned about the home they purchased:
  • 36% Real Estate Agents
  • 24% Internet
  • 15% Yard Signs
  • 7% Friend, Neighbor, Relative
  • 7% The Builder
  • 5% Newspaper Advertisement
  • 3% Knew the Seller
  • 1% Home Book/Magazine

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