Newbie to Sales, Previous Purchaser

Introductions Forum

 #1
Renee
Newbie to Sales, Previous Purchaser

Hi All, I am in need of some professional tips in the art of contacting previous customers...my current position involves picking up where others left off, help please ?

 #2
Calvin

Hi Renee. What product or service does your company offer and what is the purpose of these calls?

 #3
RyanJ

Welcome Renee! You can call the old customers as an introduction, and also send out letters with your business cards and other contact info to introduce yourself. Make it as personal as possible, let them know a little about you. The more comfortable they are with you the smoother the transition from old to new for them. Chances are they knew their previous salesperson pretty well, so let them know you as much as possible.

GOOD LUCK!!!
Ryan

 #4
Masteri5

Renee

Welcome to sales and welcome to the forum.

Your question was about contacting previous customers. Before you begin realize your customer base has more than one component. First are the customers who buy from your firm on a regular basis and are happy with the level of service, your products, etc. I think you would simply need to contact them, using the method you feel most comfortable with, and introduce yourself and tell them they can expect the same great level of service they have come to expect. I would ask them what else you would be able to do in order to continue that great service.

There are also customers that for one reason or another have not purchased as much, as often or perhaps not at all. Before you contact them and get blind-sided I would make a list of those customers and ask your management team what the circumstance was that led to either underperformance or complete lack of business from that customer. Then I would devise a strategy, with the help of your management team, to overcome the circumstance.

Nothing works 100% of the time so do not be discouraged if you cannot turn all the customers in group 2 to your way of thinking.

Best of luck in your sales career.

__________________
You can never get what you want until you help others get what they want
http://www.masteringselling.com
 #5
Renee

Hi Calvin, The purpose is to contact customers that have basically fallen by the wayside due to loss of the salesperson handling the account, as well as management being "bogged down" by one specific large customer

 #6
Calvin

Quote:
Originally Posted by Renee
Hi Calvin, The purpose is to contact customers that have basically fallen by the wayside due to loss of the salesperson handling the account, as well as management being "bogged down" by one specific large customer
For that purpose Masteri5 and RyanJ's suggestions look good.

 #7
Renee

Quote:
Originally Posted by Masteri5
Renee

Welcome to sales and welcome to the forum.

Your question was about contacting previous customers. Before you begin realize your customer base has more than one component. First are the customers who buy from your firm on a regular basis and are happy with the level of service, your products, etc. I think you would simply need to contact them, using the method you feel most comfortable with, and introduce yourself and tell them they can expect the same great level of service they have come to expect. I would ask them what else you would be able to do in order to continue that great service.

There are also customers that for one reason or another have not purchased as much, as often or perhaps not at all. Before you contact them and get blind-sided I would make a list of those customers and ask your management team what the circumstance was that led to either underperformance or complete lack of business from that customer. Then I would devise a strategy, with the help of your management team, to overcome the circumstance.

Nothing works 100% of the time so do not be discouraged if you cannot turn all the customers in group 2 to your way of thinking.

Best of luck in your sales career.
Thank you for the advice, greatly appreciated!! The customer base will be dictated by management,approximately 10 customers to start. I am told assignment will be based on personalities...hmmm, hope it works

 #8
Renee

Thank You Ryan!
I will do my best to get to know each & every customer as if they were my child....with a little added humor & alot of integrity

 #9
Jeff Blackwell
"Top Sales Expert"

Hello Renee and Welcome to SalesPractice!

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 #10
Renee

Quote:
Originally Posted by Jeff Blackwell
Hello Renee and Welcome to SalesPractice!
Hi Jeff,
Thank you & believe me- I intend to give it all I have !!! Hope it'll be good enough

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