As A sales professional and a CHT. I would have to say that the views of hypnosis that I have read here are from watching too much stage magic.
Hypnosis, is no more than getting in a deeper sense of rapport with your client. Getting connected on a level that is congruent with what the client wants.
If you are thinking of hypnosis as a form of manipulation than you are accurate in your statements of it being unethical.
And if a person has learned hypnosis to try to sell. I got to say that is the worst time to try to do hypnosis. And it would make selling harder. Not easier.
Not to mention people will not stay under hypnosis for long periods of time outside of doing something that they congruently believe is right for them. And when they come out if you have manipulated them they will not have anything to do with you again.
So Hypnosis to manipulate is harder to sell with and has long term negative repercussions.
Hypnosis to help the buyer feel more comfortable with what they want to do already easy to sell and a good tool to use.
Just like hard closing using it to manipulate - harder to sell with long term negative repercussions.
But closing to help the buyer to come to the decision to buy something that they already want- easy to sell and a good tool to use.
Just like need analysis that is used to manipulate - " "
Needs analysis that is used to help the client buy something that they want or need - " "
Just like so many other aspects of the sale. If you use it to manipulate it makes it harder and kills the repeat biz.
