Posthypnotic Suggestion (Sales Hypnosis)

Persuasion and Influence Forum

 #1
MagicMan
Posthypnotic Suggestion (Sales Hypnosis)

Quote:
"Mrs. Jordan, you've been able to buy a beautiful home with the mortgage we have provided you. Now, as you run your errands later today, you may be able to think of some other ways our other financial services, such as checking and savings accouts, credit cards, and certificates of deposit, can help you. And, as you think of other ways we can help you, I want you to pick up the phone and call me. Ok?"
This passage quoted from "Unlimited Selling Power" by Donald Moine and Kenneth Lloyd is an example of posthypnotic suggestion in sales.

Have you ever used a similar technique? Would you?

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 #2
AZBroker

I haven't said anything like that to clients but I vaguely remember being told something like that by the appliance salesman. Huh... I forgot about that.

 #3
theglyphon

It paints a picture and makes a suggestion but if anyone thinks it has anything to do with hypnosis doesn't know much about human behavior. It's just the power of suggestion.

 #4
Milton

Quote:
Originally Posted by theglyphon
It paints a picture and makes a suggestion but if anyone thinks it has anything to do with hypnosis doesn't know much about human behavior. It's just the power of suggestion.
Can you give more detail on this?

__________________
"Each person's map of the world is as unique as their thumbprint. There are no two people alike... no two people who understand the same sentence the same way... so in dealing with people try not to fit them to your concept of what they should be." Milton Erickson
 #5
theglyphon

Putting people in a genuine hypnotic state (where they will do what you say even if they really didn't wan't to) is so difficult that many respectable psychologists say it effectively doesn't exist. However you can, under controlled settings with an actively cooperating suggestable person, mess with their head to a certain extent by effecting what they can remember and implanting impulses.

When it comes to a simple conversational exchange the best you can do is the power of suggestion, that is you suggest they do something and if they already want to do it, or don't mind and want to be obliging, they will. Even stage 'hypnotists' are essentially manipulating people though their general desire to please and oblige--and their own belief that they are being hypnotised. Under most settings people will tend to do what you say and there are ways to strengthen that tendency. It's just not kosher to pretend it is anything like a hypnotic state.

 #6
Milton
Conversational Hypnosis

Quote:
Originally Posted by theglyphon
When it comes to a simple conversational exchange the best you can do is the power of suggestion, that is you suggest they do something and if they already want to do it, or don't mind and want to be obliging, they will.
Are you familiar with the work of Milton Erickson?

 #7
theglyphon

I'm not familiar with his work, but I am a psychologist and I don't tend to get past the first page of any book if the writer uses pseudoscience. Is Milton worth a look or more of the same?

ETA I see, psycho-linguistics, a it outside my area--I a behaviorist. But I should probably look more into this one of these days.

 #8
Milton

Quote:
Originally Posted by theglyphon
I'm not familiar with his work, but I am a psychologist and I don't tend to get past the first page of any book if the writer uses pseudoscience. Is Milton worth a look or more of the same?
Milton Erickson was a psychiatrist/hypnotherapist and considered one of the best, if not the best, there ever was. Here is an easy link: http://en.wikipedia.org/wiki/Milton_H._Erickson

 #9
theglyphon

As far as I know he wasn't a psychiatrist, and NLP is a pretty quirky approach coming out of Freud, New Age thinking and such. Given that Erickson pretty much invented it I don't doubt he was the best at it, and like I say I never looked into it much. It's a fringe practice.

 #10
Milton
Ericksonian Therapy

Quote:
Originally Posted by theglyphon
As far as I know he wasn't a psychiatrist, and NLP is a pretty quirky approach coming out of Freud, New Age thinking and such. Given that Erickson pretty much invented it I don't doubt he was the best at it, and like I say I never looked into it much. It's a fringe practice.
From the link I provided:

Quote:
Milton Erickson was... an American psychiatrist specializing in medical hypnosis and family therapy. He was founding president of the American Society for Clinical Hypnosis and a fellow of the American Psychiatric Association, the American Psychological Association, and the American Psychopathological Association.

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