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Are direct mail response rates on the skids?

A couple of days ago I was listening to a colleague talk about the history of direct mail. He mentioned that direct mail response rates weren't what they used to be twenty or thirty years ago. Do you agree? - by SalesCoach
I don't know how response rates couldn't be on the slide compared to 20-30 years ago when mail was such an important facet of everyday life. - by AZBroker
I am pretty sure that most people immediately disregard diret mail now. People used to at least read a section before tossing a mailing but know I think everything is dumpled unless it is clearly personal mail. That's why people are resorting to having faux hand-written addressing on the envelop of enclosing small checks etc - by theglyphon
Great. First it was door to door, then it was telemarketing, and now direct mail. How is a person suppose to prospect for new business? :dun - by Thomas
Buy finding a way to target people actually interested in or needing the product and so receptive to the message? - by theglyphon
Buy finding a way to target people actually interested in or needing the product and so receptive to the message?
That's the ticket! ;wi - by SalesCoach
Buy finding a way to target people actually interested in or needing the product and so receptive to the message?
Words of wisdom. If you were to send an effective direct mail piece to this select crowd I think you'd be suprised at the response rate. ;wi - by Jolly Roger
In terms of specific suggestions. Dropping leaflets in designated areas, school zones or poorly serviced areas--even on certain types of cars. Years back I was dropping leaflets for car detailing and customers were asked the color of their leaflet to see whose they got. Rather than put them under every windsheild wiper I put them on expensive but grubby cars ;) I had a great conversion rate.

Most products, I know, are a little harder to target and more high volume. Like when I was doing kelp diet products I could exactly walk up to all the overweight people in the mall ;) - by theglyphon
I'm much more likely to read a direct mail advertisement if it is a flyer or a postcard. I will take a glance at those and if it's something I'm interested in I save it a few days at least. I think delivering brochures or flyers to doors works pretty well too. - by ozzie
I think inserts are the worst, I tend to dump them immediately. (Of course I may be biassed because the worst job I ever had involved placing inserts *manually* into magazines). My feeling is that the most effective flyers are those hand delivered or placed on local businesses counters or public areas. - by theglyphon
Words of wisdom. If you were to send an effective direct mail piece to this select crowd I think you'd be suprised at the response rate. ;wi
This hasn't ever changed. The better the list the better the response rate. I would submit that direct mail is taking a back seat to other media such as email. - by BossMan
Email customer lists are great for reminding your regulars to drop in and see new stock. Especially if you add a few little bribes, make a notice of newsletter with a little content in it and don't bother them too often. - by theglyphon
Altho the volumes overall are down, the response rates are still very good. this came out today:

(Weymouth, MA) January 23, 2007 According to a study published recently by InfoTrends, consumers continue to have a high preference for direct mail over other forms of direct marketing. 61% of consumers surveyed stated a preference for direct mail, which is nearly triple the number that preferred receiving ads via e-mail. These findings can be attributed to the manageable and minimally intrusive nature of paper based communications - by TommyMac5
A couple of days ago I was listening to a colleague talk about the history of direct mail. He mentioned that direct mail response rates weren't what they used to be twenty or thirty years ago. Do you agree?

training said that marriage mail is opened 52% with a national 3% response rate.

YP ROI is 13.3:1
DM ROI is 12:1

these 2 dominate ROI in the advertising sector! ;st - by ilovesuperpages.com
training said that marriage mail is opened 52% with a national 3% response rate.

YP ROI is 13.3:1
DM ROI is 12:1

these 2 dominate ROI in the advertising sector! ;st
ilovesuperpages.com do you have ROI numbers for other channels in the advertising sector? - by SpeedRacer
ilovesuperpages.com do you have ROI numbers for others in the advertising sector?
take a trip to YPIMA's website..... I will look for it.. no time right now though.:bl - by ilovesuperpages.com
Words of wisdom. If you were to send an effective direct mail piece to this select crowd I think you'd be suprised at the response rate. ;wi
Amen. I do this on a weekly basis