Email Cold Calling: Spam?

After a brief hiadas I've decided to get back into business. I couldn't be happier. At first I had 3 clients waiting. Those have since been completely serviced and satisfied.

I'm in the web-development business and have been doing it in several capacities for the past 10-12 years.

My new direction is catering to a specific niche or specific industry where there are hardly any firms that cater to this specific industry sector.

Over the past two months I've developed several pieces of software that would be very beneficial to businesses in this industry. However, its getting in contact with them that is difficult.

As I surf the web and come across a company's website, I can instantly spot troubled areas in their website layout and I get so close to firing off an email about how I can provide a better solution than what they have online.

But, I don't want to come across as another spammer.

Would anyone have any suggestions of how to approach the "initial contact" via email? I've never been good at cold calling on the phone or in person, so I thought if I can pull together a few "script" emails that are uniform and informative, I could better my chances of generating more contracts and new clients.

thanks in advance.

I've been using e-cards which Avon provides for those of us with a website and office online. I like using them rather than sending an all text message. Where do you get your email lists?

Unsolicited email is SPAM so I think you've got two strikes against you from the start. If your emails don't ring a bell then strike three and you're out. If you do know what your prospect wants then you can write your offer around that.

i even thought about browsing the prospective client's site looking for a particular product that I know they don't have listed, and then maybe call in. . . .

say, "hey, I'm looking for xyz widget, I see that its not listed on your site."

Hoping they respond, "Yeah, we need to update our site more often. Its just so hard to keep it up-to-date."

Its an open door at that point, wouldn't you think??

Originally Posted by tjrockjockwv Its an open door at that point, wouldn't you think??

I don't think so. How would you make the transition from a customer calling in to a salesperson providing a solution?

hmmm. . . . any ideas?

Originally Posted by tjrockjockwv hmmm. . . . any ideas?

Not right now but if I get a humdinger I'll post it here.

cool. much appreciated.

Originally Posted by tjrockjockwv Would anyone have any suggestions of how to approach the "initial contact" via email?

Have you thought about using the email like an introduction letter? The email could be a brief introduction that finishes by saying, "I'll be calling you in the next 2-3 days to get your opinion on this."

Your thoughts?

That's great idea Speedracer. I agree of what you've said. It's very effective for me because I've done it.