People only value what they pay for

how true do you think this saying is?
'People only value what they pay for'

I believe that in most cases this is true.

I agree that it's probably usually true, unless they happened to get something that they were specifically wanted for free.

After my computer was crippled with the sasser worm a few years ago, I used a free virus program which I valued for the next few months.

So far I haven't had another virus problem.

I think it is part of the story. Every product has an optimal price--it it necessarily good to price as low as you can go. Charging a little more can give an aura of quality and actual increas trust and make people buy more--so long as it is combined with the right branding and presentation

True statement indeed.

This is why the struggling business owner will think nothing
of spending $400 on new cell phones -- but haw about
spending $400 on a product that will help generate more sales in their business (for ex: a copywriting manual to
improve sales on their web site).

I feel as though this might be true maybe only half the time.

Good thought provocing question though

Originally Posted by PRO-Crastinator how true do you think this saying is? 'People only value what they pay for'

How about... people tend to place more value on something they've had to work for.

Originally Posted by Houston How about... people tend to place more value on something they've had to work for.

Good point Houston