Sales Prospecting Basics

Sales Approach Forum

 #11
tessa
Re: Prospecting Basics

Quote:
Originally Posted by Chris
Hi Everyone:

I'm new at sales, representing insurance products I really believe in.
Any advice is welcome!
Thanks
Hi Chris. Why do you "really believe in" your products? In the answer will lie the solution to how to differentiate yourself.

 #12
JacquesWerth
Re: Prospecting Basics

Quote:
Originally Posted by Chris
Hi Everyone:

I'm new at sales, representing insurance products I really believe in. Here's my problem. My target - employers who will payroll deduct premium for their employees and provide access - have been hit repeatedly by new agents for years ....

How do I differentiate myself and get appointments with the prospects?
The way you differentiate yourself is by being different.

With your question, you have indicated that you are not like most of those other new agents. That is because you want to get appointments with "...employers who will payroll deduct premium for their employees and provide access..."

Most of those other agents want to get appointments with any employer in hopes of persuading and convincing them to buy payroll deduction products. If you add additional disqualifiers you will further differentiate yourself from them.

 #13
MitchM
Re: Prospecting Basics

Quote:
Originally Posted by JacquesWerth
The way you differentiate yourself is by being different.

With your question, you have indicated that you are not like most of those other new agents. That is because you want to get appointments with "...employers who will payroll deduct premium for their employees and provide access..."

Most of those other agents want to get appointments with any employer in hopes of persuading and convincing them to buy payroll deduction products. If you add additional disqualifiers you will further differentiate yourself from them.
Had I learned what JW posted relating to Chris years ago I'd be better off today and much more successful. Anyone taking Jacques's research and conclusions to heart can be very successful.

Knowing what/who you want rather than anyone who fogs a mirror produces a selling environment that is clearly free of stress, high blood pressure, and loss.

I don't have experience in big selling situations as many do nor have I been in sales most of my life, so I can't speak to them. But in my business I've eliminated persuading and convincing - until I catch myself slipping back into bad habits and have to self correct - and life is much better.

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