Man, I sure hope so! I sell the advertising in this kind of paper. Usually, people who pick up these types of papers are truly motivated buyers who are actually looking to purchase something. So when they are picked up they truly work. We distribute 87,000 papers a week only 5% come back to us. We also use call source numbers to track response. Most of our clients see around 100 extra calls per week or more. So yeah, I'd say they do. Of course, I might be partial.
