There is no such thing as bad publicity

Quote:

Originally Posted by rlabston

Even for celebrities, that is not always true. Look at the loss of advertising revenues that Ann Coulter is suffering as a result of the news of her indiscretions at the National Conservative Political Action Conference last week.

Martha Stewart was convicted and sentenced to prison [bad publicity] but she's no worse for the wear.

Quote:

Originally Posted by Thomas

Martha Stewart was convicted and sentenced to prison [bad publicity] but she's no worse for the wear.

Didn't K-Mart, which is the outlet that sells her products, almost go under until it joined with Sears? I haven't heard lately how they are doing. Did Martha have to pay any kind of fine? I think she should have had to, in addition to her short prison stay.

Her products may still sell well but I don't think many people are interested in seeing her on tv anymore.

Quote:

Originally Posted by Thomas

Martha Stewart was convicted and sentenced to prison [bad publicity] but she's no worse for the wear.

While Martha Stewart was convicted and sentenced to prison, it was not necessarily bad news. Many people considered Martha a victim of a political lynching considering George W Bush did the same thing and they made hiim president.Most of the press I saw about Martha Stewart's conviction was sympathetic to her on this issue and her response to the conviction was a role model to children everywhere.

Having a strong financial background, I feel compelled to respectfully disagree. The only argument I've heard in Martha's favor that holds at least a little bit of water is that she got caught doing what others have done... primarily having knowledge of wrong-doing but not necessarily conducting that wrong-doing... and being Martha Stewart, she was made an example of.

This argument in her favor is still not valid. The law is very very clear that anyone benefiting from wrong-doing they have knowledge of is guilty. The reason she was made an example of is because when she was first approached about her wrong-doing, like everyone else, she had the opportunity to cooperate, which would have resulted in a much more lenient sentencing. Instead, she chose to lie about her knowledge and her involvement. This brought on an investigation. The Feds are not going to be lenient if the person they're investigating hinders instead of cooperates with the process.

Had she just said "Okay, I did know what was going on, and I was wrong, here is what happened..." then she would have gotten much, much better treatment. Instead, prosecuters had to investigate and PROVE what was going on, and what her involvement was.

Quote:

Originally Posted by Coda1108

... she got caught doing what others have done... primarily having knowledge of wrong-doing but not necessarily conducting that wrong-doing... and being Martha Stewart, she was made an example of.

This argument in her favor is still not valid. The law is very very clear that anyone benefiting from wrong-doing they have knowledge of is guilty. The reason she was made an example of is because when she was first approached about her wrong-doing, like everyone else, she had the opportunity to cooperate, which would have resulted in a much more lenient sentencing. Instead, she chose to lie about her knowledge ...

That's all well and good, Coda. So why didn't George W Bush go to jail for doing the same thing? His violation of securities law occured before he assumed the presidency.

I agree, even if you are treated bad in media but though you are getting that media hype which one way or other make you popular in the market

Quote:

Originally Posted by Thomas

Last week some of us in the office were talking about how celebrities get bad publicity but it doesn't hurt them like the Brittany Spears photos. They say there is no such thing as bad publicity and it looks like that is true. Do you agree?

I would agree. You take the PR and let the chips fall where they
may. A good PR strategist is able to take even the most
negative news and turn it into a positive.

Publicity is a double edged sword especially for a business. If you get glowing reviews, you're going to get a huge boost in business immediately. The opposite is true if something negative is said. Some, not all, businesses can recover, but don't believe they're not burning resources to accomplish that recovery.

For small businesses, negative press can absolutely cripple them.

Quote:

Originally Posted by ozzie

Even though some stars and celebrities manage to do well in their careers in spite of bad hype, it doesn't seem to be true for a few of them. One I think of is Tom Cruise. No one I know is interested in him these days. A similar thing happened with Kevin Costner several years ago, I think.

IJ with you Ozzie

There is such thing as bad publicity and its 'unhappy customer' shaped.

	#14
Coda1108	Having a strong financial background, I feel compelled to respectfully disagree. The only argument I've heard in Martha's favor that holds at least a little bit of water is that she got caught doing what others have done... primarily having knowledge of wrong-doing but not necessarily conducting that wrong-doing... and being Martha Stewart, she was made an example of. This argument in her favor is still not valid. The law is very very clear that anyone benefiting from wrong-doing they have knowledge of is guilty. The reason she was made an example of is because when she was first approached about her wrong-doing, like everyone else, she had the opportunity to cooperate, which would have resulted in a much more lenient sentencing. Instead, she chose to lie about her knowledge and her involvement. This brought on an investigation. The Feds are not going to be lenient if the person they're investigating hinders instead of cooperates with the process. Had she just said "Okay, I did know what was going on, and I was wrong, here is what happened..." then she would have gotten much, much better treatment. Instead, prosecuters had to investigate and PROVE what was going on, and what her involvement was.

	#16
mtajim	I agree, even if you are treated bad in media but though you are getting that media hype which one way or other make you popular in the market

	#18
rogerbauer	Publicity is a double edged sword especially for a business. If you get glowing reviews, you're going to get a huge boost in business immediately. The opposite is true if something negative is said. Some, not all, businesses can recover, but don't believe they're not burning resources to accomplish that recovery. For small businesses, negative press can absolutely cripple them.

	#20
Sam Deeks	There is such thing as bad publicity and its 'unhappy customer' shaped. __________________ audio feedback and business podcasting

There is no such thing as bad publicity

Public Relations and Publicity