Sales is not a numbers game

susana

I don't have Frank's system, but I believe his premise is that many people believe the more cold calls you make or marketing inquiries you bring in, the more sales you'll close.
I worked for a company that advertised everywhere for a product that few people could afford. It was a 25 hour jet card. Average price: $150,000.
They advertised during the first Apprentice episode. The next day they were flooded w/ people calling and emailing. All it did was tie up my time. These were not prospects!! Because they couldn't afford the product.
When you say 'sales is a numbers game' you make the assumption that the more inquiries you generate, the more sales you'll generate. As I described in the story above...lots of inquiries from unqualified prospects doesn't close more sales.

Susan

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AZBroker

I think different people might interpret the statement "sales is a numbers game" in different ways.

I too don't have Frank's system so I don't know which interpretation he is using. With multiple interpretations available a claim such as "sales is not a numbers game" is sure to alienate somebody.

I would be very interested in hearing what Frank means specifically.

Do you think your company's marketing campaign was designed to generate qualified leads or just to get anyone and everyone to inquire?

Slick

I vaguely remember a story about an insurance salesman who did well by calling cold out of the phone book.

susana

Do you think your company's marketing campaign was designed to generate qualified leads or just to get anyone and everyone to inquire?[/quote]

it was done so the VP of Marketing could show what a great job he was doing.....bringing in big numbers of leads.

Susan

susana

I can only speak for myself, but I'd rather use targeted marketing to bring me people who are more likely to close.
With most people having caller id these days, I can't imagine it would be easy to cold call on the phone. Also, most states have the "Do not Call" list, and if you're on it, people can't solicit you on the phone.

Susan

Slick

I think that was the exception not the norm.

Caller ID and the "Do not call" list apply to B2C but not so much for B2B right?

AZBroker

In the normal course of business was that companies general marketing strategy designed to generate qualified leads or just to get anyone and everyone to inquire?

susana

It was quantity, not quality. And all the leads came directly to the sales person. So, I spent my day sifting through tirekickers.

Susan

Seth

Sales is a numbers game. The more you see the more you will sell... eventually.

BossMan

This is right on the money.

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