Sales is not a numbers game

Assertions like "sales is not a numbers game" address an ignorant viewpoint. Newbies might think you can sell to any warm body but seasoned pros know better.

Quote:

Before education sales is a numbers game, during education sales is not a numbers game and after education sales is a numbers game again.

Moderators Note: Thread title has been changed to "Sales is not a numbers game."

Everyone seems to be arguing around the point.

Sales IS a numbers game. Its all about numbers; how many calls you makes affects your qualified leads; How many qualified people you speak to affects your number of appointments; and how many appointments you have with qualified prospects affects how many sales you can ultimately make.

Oh and commission/ bonuses - there are some more numbers for you!

Yeah I reckon it is.

I have read his books, including the newer one Selling Sucks. And here is my take:

I have tried most of his ideas consistently for about 6 months, and have seen very little in the way of results. Some of the methods he recommends for "self marketing" will be more or less effective based on the area you live in and industry you serve.

Frank is a marketer, and he got me to buy his book (props to him-he won), but it was little more than repurposed content from his original Cold Calling is a waste of time. In "THEORY" it all sounds great, however, if you go cold turkey and spend all of your time self marketing and avoid your job or "creating opportunity," which we are all paid to do, you will be VERY disappointed with the results. It does not happen overnight.

So as long as the material is tempered with a longer range plan with cold calling involved in the interim, that is fine.

BUT,

People still buy from people. A consistent cold caller will always produce because HE/SHE is in front of people. I'll take 10 serious cold callers on my team over 10 self marketers anyday until I see results to the contrary.

Advertising is also a numbers game. The term Reach refers to the total number of different people or households exposed to an ad campaign during a certain span of time, and frequency means the number of times the same person is exposed to a campaign. Effective frequency refers to the number of times a person is exposed before the message becomes effective. Based on these definitions advertising is a numbers game also.

Rita

	#22
Admin-Asst	Moderators Note: Thread title has been changed to "Sales is not a numbers game."

	#23
Julian	But Sales IS a numbers game! Everyone seems to be arguing around the point. Sales IS a numbers game. Its all about numbers; how many calls you makes affects your qualified leads; How many qualified people you speak to affects your number of appointments; and how many appointments you have with qualified prospects affects how many sales you can ultimately make. Oh and commission/ bonuses - there are some more numbers for you!

	#24
Snowboy	Yeah I reckon it is. __________________ Snowboy I've come to believe; all my past frustrations were actually laying the foundation for understandings that have created the new level of living I now enjoy.

	#25
Telephone Guru	I have read his books, including the newer one Selling Sucks. And here is my take: I have tried most of his ideas consistently for about 6 months, and have seen very little in the way of results. Some of the methods he recommends for "self marketing" will be more or less effective based on the area you live in and industry you serve. Frank is a marketer, and he got me to buy his book (props to him-he won), but it was little more than repurposed content from his original Cold Calling is a waste of time. In "THEORY" it all sounds great, however, if you go cold turkey and spend all of your time self marketing and avoid your job or "creating opportunity," which we are all paid to do, you will be VERY disappointed with the results. It does not happen overnight. So as long as the material is tempered with a longer range plan with cold calling involved in the interim, that is fine. BUT, People still buy from people. A consistent cold caller will always produce because HE/SHE is in front of people. I'll take 10 serious cold callers on my team over 10 self marketers anyday until I see results to the contrary.

	#26
Rita_Jo	Advertising is also a numbers game. The term Reach refers to the total number of different people or households exposed to an ad campaign during a certain span of time, and frequency means the number of times the same person is exposed to a campaign. Effective frequency refers to the number of times a person is exposed before the message becomes effective. Based on these definitions advertising is a numbers game also. Rita