How did you get that name?

I'd be interested in hearing how others chose their business name. Also, if you have a website how did you choose that name too? -WobblyBox

Back in the early nineties when home computers and small business systems started to take off, you could still make money selling computer hardware. I felt that there were direct sales opportunies there targeting the "cocoon market" which was related to "don't leave your home or office--we'll come to you."

So I started a company to provide hardware--outsourcing the manufacturing process. The problem in my mind was that I look more like an aging ex-linebacker than I do computer geek. So I chose the name Highfalutin Computin' to add a touch of humor. (Nobody knew how to spell it when writing me a check.) I also grabbed the domain name buffalobiz.com to tout my company and used free internet advertising incentives to gain small business clients. Today buffalobiz.com is parked and points to my site.

I also wrote a newsletter for clients and small business prospects called (are you ready for this) The Boye Howdy Report. For those people outside of the U.S., "boy howdy" is a popular idiom in the Texas area--kinda like "fair dinkum" down under.

Anyway, the bottom dropped out of the hardware business and I wasn't tech oriented enough to get creative in the software field. I took my direct marketing skills elsewhere. -Gary Boye

I haven't heard that term in a while. I remember reading about "Cocooning" in, "The Popcorn Report." :) -WobblyBox

The cocooning phenomenon had a huge impact on my life and career. I eventually created a model for in-home selling for the floor covering industry which was replicated by some very successful businesses--a few who started franchising the concept. I still maintain a vested interest in a company that has it down pat. The marketing vehicle was direct response marketing using "live read" radio commercials done by popular on-air personalities. There are some other businesses in other fields that hired me to customize the concept for them--as recently as within the last few months.

I don't hear the word "cocooning" anymore. Faith Popcorn wrote about it several years ago--but my idea was triggered from a different source and I can't remember what it was.

Nice to hear somebody else recognize the term. -Gary Boye

I don't have the slightest idea what you two are talking about! :confused: :o -RainMaker

Faith Popcorn published a book titled, "The Popcorn Report".

Holy Crap! I just read the copyright; 1991. I bought that book when it first came out. Where did the years go? :( -WobblyBox

I tell ya, Wob..these kids today--never even heard of cocooning--or even The Popcorn Report. Yeah..it's not like in the old days. -Gary Boye

I remember selling "Grit" door to door. :eek: -WobblyBox

Based on your avatar I'm guessing you are the reason they invented those "peek holes" in the door! :eek: (I don't know where you got that picture, but I simply can't look at it without cracking up!) -RainMaker

I like it too! :) -WobblyBox