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Blogging
Personally, I don't find blogging a very effective way to generate leads. Here's why - a blog is more informal and set up to be updated frequently. It's meant to get information out there in a quick and easily syndicated way. Because of the structure, it's so much less suited to lead capture than a website. I'm not saying it couldn't be done, it's just a lot easier to work on lead capture on a static website rather than something that is constantly being updated.
The real reason to do blogging is #1 - for community interest - so that if someone happens to find your blog, they can find out about you, your company, the community - whatever. And #2 - to enhance your website. Done correctly with static HTML for each blog post, your blog serves as extra content for your website every time you updtate it. The search engines love updated content.
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