Cold Calling Doesn't Work?

Show me a salesman or saleswoman who says that "cold calling doesn't work" and I'll show you someone who doesn't do it well.

Originally Posted by Houston Here is a quote from Don Hobbs' post on RealBlogging called, "The Myth of Cold Calling".

Great find Houston.

Unfortunately, I find that people who cold call as a primary prospecting tool wake up five or 10 years later still not owning their business. They have to keep making that next call, except now they're worn out and die a slow, painful death in real estate. As I've said before, it's not that cold calling doesn't work. It can. And the broker was partially right when he said it's better to take action than watch the moss grow around you. The point is this "doing the right things that leverage your time and allow you to nurture a business is the key. It's not about what you do, it's about what systems you put into place that can do for you.

Originally Posted by Mikey Great find Houston.

Thanks Mikey.

Originally Posted by SalesCoach Show me a salesman or saleswoman who says that "cold calling doesn't work" and I'll show you someone who doesn't do it well.

Jackpot!

I disagree with the idea that cold calling does not work. I dont like doing it myself but that is a whole other issue.

People make a living by cold calling. I recently partnered with an expert in cold calling. Not only does it work but he has an entire product line based on cold calling. There is sort of a science to it.

The actual problem is not the cold calling itself but getting the right person on the phone.

Most people cold call the bottom individual rather than the c-level executive. When in fact you should follow the Top-Down approach. You get further that way.

I have seen it first hand.

Originally Posted by NeverColdCall Another thing to consider: Even if cold calling works for you, it's taking up your time that could be spent closing sales. Using alternatives to cold calling frees that time to spend face-to-face with qualified prospects in appointments.

People have to see some advantage to cold calling or they wouldn't do it. Do you see any advantage to cold calling Frank?

Cold calls absolutely DO work. To what extent and which undustry you use them in would decide what does and what doesn't work. To some of us (Lets say.....me) door knocking wil net the same exact results, so I prefer air conditioning. I sell vacuums. Getting in the door has always been the hard part. Sales are easy. Now if anyone can come up with a way (Financially reasonable) to let a vacuum salesman in your home..........You will have my undying gratitude. Till then, smile and dial.

Fear of cold calling should not detract us from the fact that the person to person phone call does work in business to business sales.

I have never sold business to consumer, but I would imagine that the same rules apply: be professional. be honest. be passionate about your product or service. be a great listener and above all pick up the phone and actally do it.

As someone once said, sales is either the best paid hard work you'll ever do or the lowest paid easy work. Up to you.

Originally Posted by BossMan In the video Frank said "cold calling simply doesn't work in today's economy". This might be true for Frank but it isn't true for everyone.

Have you seen this article? -
Cold Calling Works: You Just Do It Wrong

Cold Calling Doesn't Work?

Man...I'm sure glad that I didn't know that the last 20 years.

Every market/product/service is different. Cold Calling is still a very effective tool in many fields.