Cold Calling Doesn't Work?

07:08 AM

In the video Frank said "cold calling simply doesn't work in today's economy". This might be true for Frank but it isn't true for everyone.

Moderators Note: This thread is a split from the original thread by AZBroker titled, "Frank Rumbauskas says "Sales is NOT A Numbers Game!"

Another thing to consider: Even if cold calling works for you, it's taking up your time that could be spent closing sales. Using alternatives to cold calling frees that time to spend face-to-face with qualified prospects in appointments.

Quote:

Originally Posted by NeverColdCall

Another thing to consider: Even if cold calling works for you, it's taking up your time that could be spent closing sales. Using alternatives to cold calling frees that time to spend face-to-face with qualified prospects in appointments.

This topic, alternatives to cold calling, could be boiled down to "Return on investment".

Quote:

Originally Posted by BossMan

In the video Frank said "cold calling simply doesn't work in today's economy". This might be true for Frank but it isn't true for everyone.

Why would cold calling not work in today's economy?

Read Chapter 2 of Frank's Book "Never Cold Call Again".
He gives plenty of reasons why.

...and guess what! You can "Achive Sales Greatness Without Cold Calling"

Quote:

Originally Posted by NeverColdCall

Another thing to consider: Even if cold calling works for you, it's taking up your time that could be spent closing sales.

Have you seen any data that supports the claim:

"Cold calling simply doesn't work in today's economy"?

IE: Data Protection Commission cracks down on cold calling
Source: http://www.pogowasright.org/

Today is European Data Protection Day. Its aim is to make people more aware of their rights under the Data Protection Act.... Data Protection Commissioner Billy Hawkes is also advising people that they have the right to get junk mail and cold calls stopped. He is urging people who are plagued by cold calls to inform their telephone company they do not want to receive marketing calls. Once this is done, cold calling becomes an offence after a month has passed. Source - Ireland Online

Hirschmann the information you posted is on unwanted marketing telephone calls (telemarketing). We have something similar in the US with the Do Not Call Registry.

Are you defining "cold calls" as unwanted marketing telephone calls (telemarketing) or do you include door knocking as "cold calls" too?

Cold Calling is a waste of time when you look at the results of your efforts. Do you replace Cold Calling a 100% at first? No, but you would be in a better position to use newer methods that will give you better results and better closings due to the position and leverage you have maintained by the method that you used to gain your appointment with the prospect.

I know Frank's ideas are foreign to some in the sales profession. If you take small baby steps and pick one of the methods or even your own ideas you will be pleasantly surprised. I did it by expanding methods I had used in years past, i.e attendance at monthly user meeting. (You do not sell to those people at user meeting. You attend and you become a person who they feel is knowledgeable.) I was able to see how successful this was vs. cold calling. So when Frank's book came out it smack me right in the head. I had been doing certain things that were successful but I had not finally embraced the idea that "Cold Calling" is a waste of time when I can use other methods and get a higher percentage of success.

By the way, I am a very successful Director of Sales and Marketing. You use what ever method you want. Me, I am using 21st Century Technology!

Quote:

Originally Posted by hirschmann

Cold Calling is a waste of time when you look at the results of your efforts.

Assuming that the results of other's efforts will be similar to yours. Isn't that correct?

Quote:

Originally Posted by hirschmann

Do you replace Cold Calling a 100% at first? No, but you would be in a better position to use newer methods that will give you better results and better closings due to the position and leverage you have maintained by the method that you used to gain your appointment with the prospect.

It's generally agreed upon that Referrals, as an example, have a higher conversion ratio than cold calls, ad calls, etc. but that doesn't mean these other methods don't work.

Quote:

Originally Posted by hirschmann

I know Frank's ideas are foreign to some in the sales profession.

The only idea I've heard so far is that "Cold calling simply doesn't work in today's economy" which is a bit foreign and no harder to prove false than making a call.

	#1
BossMan	Cold Calling Doesn't Work? In the video Frank said "cold calling simply doesn't work in today's economy". This might be true for Frank but it isn't true for everyone. Moderators Note: This thread is a split from the original thread by AZBroker titled, "Frank Rumbauskas says "Sales is NOT A Numbers Game!" __________________ "People will not listen to the solution until they understand and believe the problem." Last edited by Admin-Asst : 02-09-2007 at 07:08 AM.

	#2
NeverColdCall	Another thing to consider: Even if cold calling works for you, it's taking up your time that could be spent closing sales. Using alternatives to cold calling frees that time to spend face-to-face with qualified prospects in appointments.

	#5
hirschmann	Read Chapter 2 of Frank's Book Read Chapter 2 of Frank's Book "Never Cold Call Again". He gives plenty of reasons why. ...and guess what! You can "Achive Sales Greatness Without Cold Calling"

	#7
hirschmann	Here is one place where it will not work! IE: Data Protection Commission cracks down on cold calling Source: http://www.pogowasright.org/ Today is European Data Protection Day. Its aim is to make people more aware of their rights under the Data Protection Act.... Data Protection Commissioner Billy Hawkes is also advising people that they have the right to get junk mail and cold calls stopped. He is urging people who are plagued by cold calls to inform their telephone company they do not want to receive marketing calls. Once this is done, cold calling becomes an offence after a month has passed. Source - Ireland Online

	#8
Liberty	Cold Calling Doesn't Work? Hirschmann the information you posted is on unwanted marketing telephone calls (telemarketing). We have something similar in the US with the Do Not Call Registry. Are you defining "cold calls" as unwanted marketing telephone calls (telemarketing) or do you include door knocking as "cold calls" too?

	#9
hirschmann	I am busy being successful without Cold Calling.. Cold Calling is a waste of time when you look at the results of your efforts. Do you replace Cold Calling a 100% at first? No, but you would be in a better position to use newer methods that will give you better results and better closings due to the position and leverage you have maintained by the method that you used to gain your appointment with the prospect. I know Frank's ideas are foreign to some in the sales profession. If you take small baby steps and pick one of the methods or even your own ideas you will be pleasantly surprised. I did it by expanding methods I had used in years past, i.e attendance at monthly user meeting. (You do not sell to those people at user meeting. You attend and you become a person who they feel is knowledgeable.) I was able to see how successful this was vs. cold calling. So when Frank's book came out it smack me right in the head. I had been doing certain things that were successful but I had not finally embraced the idea that "Cold Calling" is a waste of time when I can use other methods and get a higher percentage of success. By the way, I am a very successful Director of Sales and Marketing. You use what ever method you want. Me, I am using 21st Century Technology!