Warming Up Cold Calls

Quote:

Originally Posted by Thomas

Example please?

Let's use your case for an example. You say you call on manufactured homes for sale by owners.

Start off your phone conversation with, "I'm calling about the manufactured home for sale" and wait until the prospect replies before you go any further. You should find a receptive audience because so far you're talking in terms of the other person's interests.

Compare that to, "Howdy, this is Top Gun Thomas from Bend Hover Realty and I wanted to talk with you about listing your manufactured home." With this opener the prospect will probably take a defensive posture because so far you're talking in terms of your interests.

Quote:

Originally Posted by Gilbert

Start off your phone conversation with, "I'm calling about the manufactured home for sale" and wait until the prospect replies before you go any further. You should find a receptive audience because so far you're talking in terms of the other person's interests.

I do that!

Generally speaking, people are only interested in their own problems and are totally pre-occupied with themselves. To break their pre-occupation with themselves, you need to communicate a strong but simple to understand message, with an implied or direct benefit.

Quote:

Originally Posted by Jim Klein

To break their pre-occupation with themselves, you need to communicate a strong but simple to understand message, with an implied or direct benefit.

I don't always do that.

But I can.

Warming Up Cold Calls

Cold Calling Forum