Buying Facilitation by Sharon Drew Morgen

Sales Forum

 #31
steveorbach
Questions

Once we're all on the sound ground about the basis of her ideas, I'd really like to get into a good discussion of questions, structure, formulation, purspose.

 #32
SalesGuy

Quote:
Originally Posted by steveorbach
Once we're all on the sound ground about the basis of her ideas, I'd really like to get into a good discussion of questions, structure, formulation, purspose.
Those are discussions I would be willing to participate in. Did you want to kick things off Steve by starting a pointed thread or two?

 #33
steveorbach

Sure let me give it as little thought. And try to put a few things down a little later.

 #34
SalesGuy

Quote:
Originally Posted by steveorbach
Sure let me give it as little thought. And try to put a few things down a little later.
In the meantime I'll pull Sharon Drew's books down from the shelf and brush up on her material.

 #35
steveorbach

Great. I'll get my wheels turning & try to come up with something cogent and pointed for us to get into. Look for it later on in the day, please.

 #36
steveorbach

Here goes with some first quick thoughts:

I agree with the other posts attesting to SDM's brillance. She definitely has turned the model around applied some real new age thinking (in the best sense of that term) to the sales process.

I had always wanted to go to one of the group tranining seminars she used to run in Austin. but unfortuntely never could afford to!

To me the crux of her teaching is to get into what is going on on the buyer's side as quickly as possible. This is done, of course, through the use of facilitiative questioning and her "funnel technique" which I have to say I never felt I really ever got.

The questions are key and, honestly, although working in as best of a facilitatve question mode as capable, never am 100% sure I'm asking the best questions to move the process along as quickly as possible.

In an earlier post, someone said never ask a question starting with "why". That is true, I also believe.

It seems from studying the samples SDM has provided over the years, particularly in her monthly commentaries, the reading of which is an education in itself, generally is to start facilitative question with "how".

I guess there's alot more to say. But I hope this is good as a start. (I'm not someone who necessarily enjoys writing; so I try to do as little as possible.)

For the sake of our thread it is also probably for the good to remain succinct & concise.

Thoughts and/or comments?

 #37
BossMan

How are facilitiative questions different from SPIN questions?

__________________
"People will not listen to the solution until they understand and believe the problem."
 #38
steveorbach

Quote:
Originally Posted by BossMan
How are facilitiative questions different from SPIN questions?
Isn't that the truth?

 #39
Mikey

Sharon Drew, in "Selling With Integrity" you wrote, "A prospect either needs to purchase an external source or not, is ready to bring in an external solution or not."

That looks like you are narrowing your focus to those prospects who already want what you have to offer. Isn't that like high probability prospecting?

__________________
"You're only as good as what you did yesterday, not a month ago, not a year ago."
 #40
Thomas

Will buying facilitation work for cold call prospecting?

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