Complete Marketing System?

I'm not aware of anything on the market that systematically sets out a total prospecting/marketing plan. There are, however, a couple of books that look at prospecting and marketing from many different media. You might look into Never Cold Call Again by Frank Rumbauskas or Book Yourself Solid by Michael Port. Frank has a new book that will be hitting the streets any day now that goes even more in-depth about various marketing media called Selling Sucks! (I did an endorsement review of Frank's book, so I've had the opportunity to read it--I'm not crazy about the title, but the books good).

You can also look at individual aspects of personal marketing such as cold calling--you might look at Wendy Weiss' Cold Calling for Women (it's not just for women); my book on how to generate a very large number of high quality referrals from clients and prospects; some of Seth Godin's stuff on more corporate type marketing (direct mail, etc.).

Farming a particular area as the Realtor in your neighborhood did is also effective over time. Take a very defined area that has a large proportion of your targets and farm it like crazy. Gary Keller of Keller Williams Realty suggests that if you farm an area you need to touch you prospects about 33 times during the first year. Needless to say, that's a lot--but farming does work, and it works for people who don't go to the 33 touch a year extreme.

Also, having trained a lot of commercial loan officers, I've found that farming within the bank is also very effective. Mortgage loan officers, tellers, relationship managers and other non-managerial branch people will refer the commercial customers who ask about loans to you if they like and trust you more than they do their in-branch business banker--even if you're not associated with their branch in any way. So, think about developing relationships throughout all the branches, not just the one or one's you're assigned to (and, of course, your branch manager will love it as you're bringing him more booked business that he didn't have to "work" for as you're taking it from other branches).