Do You Need a Sample to Sell Your Product ?

In food, beverages and other diiferent types of sales, the sales people very often using samples that they show to potential customers, hopping to make a sale.

Does anybody familiar with this way of Selling ?

Do you really need a sample to make a sale or not ?

I give out a lot of Avon samples and I think it helps with my sales. I don't think it is "necessary" though. With my products, many people already know what fragrances and make-up items they like. Because of the guarantee with Avon products, people aren't afraid to buy something without having sampled it.

Originally Posted by vista In food, beverages and other diiferent types of sales, the sales people very often using samples that they show to potential customers, hopping to make a sale. Does anybody familiar with this way of Selling ? Do you really need a sample to make a sale or not ?

In food sales I'm fairly certain that samples are the norm. The chef wants to see what you're offering.

I sell some digital content in the form of written articles and produced music.

The sites I use offer a portion of the articles for reading, and a portion or all of the music with an audio watermark for auditioning them.

It simply depends to the kind of product you're promoting. I'm selling handphones in my place. I always have different models of phones for testing for them to be aware of the special features of my product. A sample is always a plus factor in selling.

A sample can come in my shapes and forms. When you go to buy a car you will normally take it for a test drive. This is the dealership's way of letting you "sample" the product, so to speak. Some products you just have to try to determine if you want to buy or not. With other products it is sufficient to learn more about the features and benefits. To stay with the car example, if I need a new set of tires, I would probably not need to test drive the tires. Having the sales person tell me the difference between different tires I am looking at will be enough for me to make a decision.

Yes , i do give samples if the client request for it, but most of the time they dont, so its not big issue

Try before you buy, samples are good if they don’t cost your business too much

The doctor need to know how good your prouct is. So we have samples to give them. The sample of pharmaceutical products is printed with the sentences like "SAMPLE. NOT FOR SALE".

I sell a 12 talk audio sales training programme - and give away one of the talks as a sample donwload and 2 free talks when I give away sample CDs. This is from the point of view that my prospect has to test the 'tools' in their own experience; that the value of our product is in the way it makes information usable, not in the cleverness of the information.

So for us, one 15 minute free seminar (1/12th of a complete process) is enough for someone to audition on their commute; to pick up a useful insight and to put it to work that same day.

Andddd..... I could be totally wrong since this is the first such product we've produced!

Ref. Snowman's point - it's inexpensive for us because it's digital content.