Car Sales Training

Quote:

Originally Posted by Snowman

By the fact that it's industry focused, customer and sales person friendly and something that i would implement at my dealership.

What do you mean by "sales person friendly"?

Quote:

Originally Posted by Liberty

What do you mean by "sales person friendly"?

Sales person friendly in this context is; they relate to the training, see a benefit in it and actually do something with it. Without being forced to.

Friendly may have been a poor choice of words

Quote:

Originally Posted by Snowman

We've used non automotive trainers with only limited succees. Sure they learn from non automotive trainers but it's not converted into increased sales.

Snowman,
I DO believe that perhaps "car selling specific" training would in fact benefit your business and your trainers...but the truth is, is that ANYTHING can be applied to ANYTHING if you take it in principle. I sell JEWELRY, but I still can take advice from REAL ESTATE articles, or COLD CALLING threads etc... The point is that no matter WHAT you are selling...it is not what you are being told to do...it's HOW you choose to apply it.
Aside from varying product knowledge from different areas of selling, I see NO reason why it is that your trainers cannot implement the material they have been provided. For it may not be a problem with the information being provided....but the mindset of HOW to apply it may be the culprit.

Trueaxman

I agree with you that we can all learn from crossing over skills and experiences then applying what you learn into your own business and I’ve done that over the years with varying degrees of success.

The delivery of quality training strategies, techniques and philosophies vary wildly as we would all know, just as the willingness and capacity of the participants to digest and act on the new things they’ve discovered varies.

The best results that I’ve seen in my business are from 1 guy who adapted new ways from non automotive sales and put them into a system for the car business. The sales team could relate directly on how to use these new ways/ideas etc, because they where in real life examples that they understood intimately, because of this the improvements and changes where immediate and lasting in most cases.

As a consequence this is the guy I use and I’m happy with his work, the thread was really to find out what is out in the USA Europe etc that is car specific to see if I could complement my guys excellent work.

Thanks
Snowman

Snowman,

One of the problems I find with sales people is that I never get a straight answer. I understand there are certain questions that should be asked to find out what is of interest to the client, but this is the second page and I did not see anyone suggest a single sales training which was specifically designed for car sales. Instead individuals tried to convince you that sales is sales. I know exactly what you are talking about because I too want only specific sales to my industry, I do not want to, or have people in my company have to convert it over to work for them. If I want training I want it converted already. I do not go to the store and ask for flour when I want bread and I feel that too many sales people try and do this. So what I have found is a website for you that deals directly with vehicle sales. it is called www.itsgreattraining.com. You will find other sales training in there but I already have some of the material and some of it is directly related to car sales. I hope this is what you where looking for.

J-

Quote:

Originally Posted by Jorel

One of the problems I find with sales people is that I never get a straight answer.

Never?

Here are a few websites right out of Google:

Thanks Gilbert

You might try Dave Anderson whose primary focus is auto sales. He works with a good number of dealerships. His website is www.learntolead.com. Dave's a good guy and does quality training.

Quote:

Originally Posted by pmccord

You might try Dave Anderson whose primary focus is auto sales. He works with a good number of dealerships. His website is www.learntolead.com. Dave's a good guy and does quality training.

Dave Anderson's work is good, i've developed my own site now, interested in any feedback, thanks

Quote:

Originally Posted by Snowman

I've been in sales for about 20 years and have moved into car sales management about 8 years ago.

The money is good and i ejoy the business.
There is a lack of good automotive sales training out there, can anyone point me in the right direction please?

Do you run your sales operations in the standard ways that most new car agencies do?

Do our salespeople get to meet new visitors to your showroom in an orderly rotation?

Do you encourage them to make every effort to close the prospects that they meet with, before the prospects leave your showroom?

Are your salespeople required to do any other form of prospecting?

Are your and/or your sales managers involved in closing most of the deals?

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