Car Sales Training

I've been in sales for about 20 years and have moved into car sales management about 8 years ago.

The money is good and i ejoy the business.
There is a lack of good automotive sales training out there, can anyone point me in the right direction please?

How will you know or decide if a sale training program is good?

I don't know about specific car sales training, but i think putting together training that is value based (gitomer, carnignie, etc..) has helped me tremondously. If your guys focus on qualiflying then it makes selling easy...

Quote:

Originally Posted by Liberty

How will you know or decide if a sale training program is good?

By the fact that it's industry focused, customer and sales person friendly and something that i would implement at my dealership.

Quote:

Originally Posted by Snowman

By the fact that it's industry focused, customer and sales person friendly and something that i would implement at my dealership.

Would you be looking for training you could attend and then take back to the dealership where you would be the trainer or are you looking for training that is peformed on site at your dealership?

Quote:

Originally Posted by SalesGuy

Would you be looking for training you could attend and then take back to the dealership where you would be the trainer or are you looking for training that is peformed on site at your dealership?

Training for my sales managers so they could become better trainers. We've used non automotive trainers with only limited succees. Sure they learn from non automotive trainers but it's not converted into increased sales.

This is an industry that really needs to adapt traditional sales training into the car business..... there is a business here, maybe i'll sell my dealership!!!

Sharon Drew Morgen is on the forum. She created the "Buying Facilitation Method". Have you looked at her training programs?

Thanks Huston

I'll check out Sharons work.

Quote:

Originally Posted by Snowman

Training for my sales managers so they could become better trainers. We've used non automotive trainers with only limited succees. Sure they learn from non automotive trainers but it's not converted into increased sales.

What do you think got in the way of converting the material into increased sales?

Snowman ... you may find some of the "virtual online training" helpful if you are in an area devoid of Automobile sales trainers. Joe verde has an excellent online program.

Car Sales Training

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