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Referral email

Networking, Referrals, WOM

 
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  #1
Snowman
Cool Referral email

Instead of asking people to give you a name and contact number of someone, just get them to email a friend and copy you in. This is much less threatening and far more effective.

You must;
  • Tell the referrer what you'll do. Just email an introduction note and nothing more.
  • Never STALK someone you get referred to, go easy, be a pro.
  • If you don't get to meet them stright away then ask for permission to send a newsletter every month or so.
  • Go easy, relax, it's a world of abundance!!!
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  #2
Coda1108
Great point, snowman. I've done this and it's been successful for me. Great part about it is that if the person doing the refering forgets, or even if you get to it first, you can e-mail that person the points you'd like him or her to include in the introduction, and most of all WHY you want the introduction. For example,

"Hi there Diane, great to see you at that conference last week. If you recall, we spoke about Bob from XYZ Company. I think a service similar to what we do for your company would be great for his, too. Just a reminder that you were going to pass along my contact info to him. Feel free just to forward this, and he'll have my e-mail address."

Then end with name and telephone number.
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  #3
ozzie
This approach didn't work well for me and I'm wondering why. I sent an email to my online customers asking them to send me referrals and offering a free gift to any customer who referred someone who purchased something. I had no responses at all. Did I go about it all wrong?
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  #4
Snowman
Quote:
Originally Posted by ozzie View Post
This approach didn't work well for me and I'm wondering why. I sent an email to my online customers asking them to send me referrals and offering a free gift to any customer who referred someone who purchased something. I had no responses at all. Did I go about it all wrong?
Try something like this....
To all my happy customers,


Who do you know who would benefit from the ____________product that I supplied to you? Just send my details to some of your friends and I’ll give both you and them a gift a free gift as a little thank you.

You’ll already know from dealing with me that I treat customers with the highest levels of respect and service so you can be confident that I’ll do the same with your friends.

Please email them with this note and copy me in and I’ll email an introduction to them and tell them how to claim their free gift.

Hope this works......

Last edited by Snowman : 02-19-2007 at 11:46 PM.
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  #5
ozzie
Thank you Snowman for your great idea. I'll try it soon and see if it works better than what I've already done in the past. The wording you posted sounds pretty good to me!
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  #6
shinningstar
Referral email works for me. It's easy to gather more cliets using referral system but of course it depends to the kind of business you have. Some clients simply ignored your emails.
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  #7
Snowman
Quote:
Originally Posted by ozzie View Post
Thank you Snowman for your great idea. I'll try it soon and see if it works better than what I've already done in the past. The wording you posted sounds pretty good to me!
Ozzie

how did it work for you?
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