Bomb Scare/Ad Campaign?

I'd be curious to hear what everyone thinks of the ad campaign for the animated show that turned into a bomb scare recently.

I think the city involved with the scare was Boston?

It's a potential tragedy when emergency public service units are tied up like that on something that doesn't require their attention.

I saw or read the headline but I don't know the story. What happened anyway?

Crazy situation!
The Cartoon Network hired a guerilla marketing company to put up lighted signs... like the old game Light Bright in nine different cities throughout the U.S. About 20-25 throughout each city were put in place over a 2-4 week period, all with timers to begin illuminating at the same time.

In 8 of the cities, there was no reaction. In Boston, they were seen as a possible terrorist action and they called out the bomb squad, etc. While the city of Boston was criticized for overreacting, I can't blame them for taking it as a potentially serious threat.

Ted Turner, whose company owns Cartoon Network had the good class to pay the city of Boston a million dollars as compensation for the expense it went through in reacting to the misunderstanding.

Quote:

Originally Posted by Ricardo

I'd be curious to hear what everyone thinks of the ad campaign for the animated show that turned into a bomb scare recently.

I wonder if the PR and Publicity was worth more than the fine?

	#1
Ricardo	Bomb Scare/Ad Campaign? I'd be curious to hear what everyone thinks of the ad campaign for the animated show that turned into a bomb scare recently. I think the city involved with the scare was Boston? It's a potential tragedy when emergency public service units are tied up like that on something that doesn't require their attention.

	#2
Marcus	I saw or read the headline but I don't know the story. What happened anyway?

	#3
Coda1108	Crazy situation! The Cartoon Network hired a guerilla marketing company to put up lighted signs... like the old game Light Bright in nine different cities throughout the U.S. About 20-25 throughout each city were put in place over a 2-4 week period, all with timers to begin illuminating at the same time. In 8 of the cities, there was no reaction. In Boston, they were seen as a possible terrorist action and they called out the bomb squad, etc. While the city of Boston was criticized for overreacting, I can't blame them for taking it as a potentially serious threat. Ted Turner, whose company owns Cartoon Network had the good class to pay the city of Boston a million dollars as compensation for the expense it went through in reacting to the misunderstanding.

Bomb Scare/Ad Campaign?

Advertising and Branding