Increasing sales with a forum?

Social Media Forum

 #1
Houston
Increasing sales with a forum?

How can a "forum" help me sell more?

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 #2
Newbie
Re: Increasing sales with a forum?

Quote:
Originally Posted by Houston
How can a "forum" help me sell more?
Do you mean like a customer support forum?

 #3
Calvin
Re: Increasing sales with a forum?

I've seen a ton of forums where you can ask "Pre-Sales" and "Support" questions.

Also, I've noticed that a lot of clients come back and post "Testimonials."

These types of communication surely would help to increase sales. No?

 #4
terriz
Re: Increasing sales with a forum?

Quote:
Originally Posted by Calvin
I've seen a ton of forums where you can ask "Pre-Sales" and "Support" questions.

Also, I've noticed that a lot of clients come back and post "Testimonials."

These types of communication surely would help to increase sales. No?
Based on personal experience, in particular when I am buying software, I always look for a support forum that is open to view ahead of time.

I bought a piece of software once and found out later (on a competing product's forum) that it was a piece of s^*&. No support forum was available for me to peruse, so I had no idea how many bugs are around, how quickly the seller responds to requests, etc.

Now I won't buy software unless I can see the support forum first!

 #5
VB-Hack
Re: Increasing sales with a forum?

Quote:
Originally Posted by Calvin
I've seen a ton of forums where you can ask "Pre-Sales" and "Support" questions.

Also, I've noticed that a lot of clients come back and post "Testimonials."

These types of communication surely would help to increase sales. No?
Those are great uses of forum software. As Terri points out, with some products, customers expect to see a support forum. IMO, for many products/services a forum is a smart choice.

 #6
Houston
Re: Increasing sales with a forum?

Thanks for the input everyone.

 #7
cs_obd
Re: Increasing sales with a forum?

Support Forums are effective if managed well. You want to be transparent to your online visitors and achieve the goal of "gaining trust".

Important feature of forums is interactivity, bi directional communication.

 #8
SEO-LAD
Re: Increasing sales with a forum?

I just found out today that DELL has a community support forum. Movers and Shakers!

 #9
Sanddollar

how can a forum help sales? unless you are Selling Products like for a big Company that needs support forums. But for a small Bussnies can it help?

 #10
RainMaker

I think it depends on your product. Half my customers don't even use email

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