Radio Marketing

Newbie

Does anyone here use Radio Advertising?

Calvin

We've advertised on the radio before. Why do you ask Grasshoppa?

Gilbert

We haven't used radio before but I wouldn't rule it out.

Maybe I should check it out.... hmmm.

__________________
"If today was a test, how did you do?"

danoday

A handy rule-of-thumb:

If you can successfully advertise your business in your local newspaper, the odds are that radio can work for you, too.

Best,
Dan O'Day

Gilbert

Good to know. Why is that?

danoday

A local newspaper ad targets a specific audience via a mass medium.

Newspaper advertising reaches a very broad market.

Radio advertising can reach a broad market (hence, "broadcasting") but can target much more precisely than newspaper.

And it can deliver a much more personal message, because radio (when done well) is a much more personal medium.

Gilbert

Besides general demographics what else could be targeted?

danoday

Demographics, psychographics, lifestyle, social, political....You name it.

Again, radio is a very personal medium.

People have their favorite stations, their favorite programs, and their favorite hosts.

Gilbert

This is all very interesting.

Out of curiosity, how do the radio stations zero in on lifestyle and/or psychographics?

Gary Boye

Dan,

First let me say what a wonderful addition your presence is on this forum. Welcome. I visited your site and I will return many times.

My own success in Direct Response Marketing has led me to believe that radio is king--if done right.

"Demographics, psychographics, lifestyle, social, political...." -all important. But they are secondary to the focal point of any successful radio campaign.

First--find and retain a proven radio "spokespersonality" with an audience. If you can't do that, then find a "spokespersonality" from outside the medium--and bring/him her aboard your radio campaign.

When you find a sales staff from a radio station that understands that--and is willing to help you do it--you're probably talking to the right people.