What's your sales message?

Jorel


How does that approach work for you and whats the thinking behind the words?

Snowman

Originally Posted by Snowman Jorel How does that approach work for you and whats the thinking behind the words? Snowman

Well I am sure as an established businessman you already understand the rule the customer is always right. (or never tell the customer he is wrong)

The use of the word “And” over the word “but” has been documented in many books. It has been proven that in most cases the word “but” negates what was just said and the word “and” includes it. The subconscious picks up on this and starts to find holes in a statement when the word “but” is used against a belief compared to their own statement.

Then I say something that makes sense to them and can not be disputed (the sun came up today). This is called a pace. Then I say something I do a lead (I can help you). The same way a yes set is used but I do not make the person say yes, yes, yes, I let their subconscious do that so that their conscious mind does not pick up on it and dispute my lead.

Fair enough, thanks for the insight.

A colleague of mine told me he put together his answer to this question by asking his existing customers why THEY bought from him……..that’s a good idea because you will be dealing with the reality you create for you customers, not your own opinion of that reality.

Originally Posted by susana Do you think the Sales Message is the same as your Value proposition? Susan

I think of USP (unique selling proposition) as being the same as "why should I buy from you?" I guess this is the same as value proposition. This is the area I'm working on now. I know my service is unique, but I'm having trouble putting it into words.

Rita

Originally Posted by Rita_Jo I think of USP (unique selling proposition) as being the same as "why should I buy from you?" I guess this is the same as value proposition. This is the area I'm working on now. I know my service is unique, but I'm having trouble putting it into words. Rita

Did you ever find a way to put it into words?

After further research into the true meaning of USP, it boils down to what I offer that other Virtual Assistants don't. I don't charge for proofreading projects, which I complete for my clients, unless it is specifically a proofreading project. I polled other Virtual Assistants to see whether or not they charge for the time it takes to proofread their clients' projects. They do.

Rita

Originally Posted by Rita_Jo I guess this is the same as value proposition.

Do you still feel a unique selling proposition is the same as a value proposition?

I feel not charging for proofreading is a value-added service, but not a value proposition.

Rita