Adventures in Modern Marketing

"Copyright David Maister. Used with Permission. www.davidmaister.com"

About the AuthorDavid Maister is widely acknowledged as one of the world�s leading authorities on the management of professional service firms.

In 2002, he was identified as one of the top 40 business thinkers in the world (BUSINESS MINDS, Financial Times/Prentice Hall.)

For twenty-five years he has advised firms in a broad spectrum of professions, covering all strategic and managerial issues, building a global practice that finds him spending about 40% of his time in North America, 30% in western Europe, and 30% in the rest of the world.

Adventures in Modern Marketing

Marketing - Lead Generation Articles