Cold Calling #6 - Your Opening Pitch

Hello there.

In this week's episode of The Cold Calling Podcast, we talk about ways to open the call and make the initial pitch. We discuss the opening 15-30 seconds (the “positioning” statement) and the lead-in to the value proposition. We also talk about a couple of our own pet hates, which we definitely would NOT recommend leading in with.

Authors: Mike O'Hara & Greg Grimer

Direct Link to MP3 File (32m22s, 15.2Mb)