I am doing a training on selling large programs: What advice should I cover?

The keys to selling larger programs.

Dont prejudge.
Dont sell out of your own pocketbook.
Take advantage of the opportunity with the decision maker.
Professionalism before politeness

what else do yall recommend in better detail?

Who is the audience ilovesuperpages and what do they hope to get from the training?

Quote:

Originally Posted by SpeedRacer

Who is the audience ilovesuperpages and what do they hope to get from the training?

audience is other "sales consultants". Hope to share the "tricks" of selling larger programs that traditionally create better response rates. Advertising sales.

ilovesuperpages what to you is a "larger program"?

Quote:

Originally Posted by AZBroker

ilovesuperpages what to you is a "larger program"?

good question. IMO it is retarded to discuss size or amount of sale when talking about advertising sells. Most of the time I am able to determine a clients need and objective before putting together a recommendation.

This training is targeted to those that dont sell what a client needs due to concern they will say "no" based on the cost of said effective program.

So to answer your question:

Print = Big Full Page ads

Internet: high budgets for CPC and placement.

When doing training, I would recommend the following:

- Find out what the participants are hoping to get out of the training
- Find out where their skill/knowledge level is right now and adjust your topics from there.
- Based on your findings, prioritize your training topics from there

I hope that helps

what kind of larger program are u selling, give more discription so that we can have more idea

I am doing a training on selling large programs: What advice should I cover?

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