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The two pillars of a sound internet marketing strategy

There are two pillars of an effective web marketing strategy. The first is effective website design. The second, and equally important pillar is driving traffic to the site. The two more popular methods of driving traffic are search engines and banner advertising. With a little creativity, much greater site traffic can be achieved than is possible with search engines and banner ads.

In our case, we are a tourism promotion company. We will have a drawing in which we will give away 50 vacations to the local ski resort in our community. Each of the 1,000,000 entry forms for the drawing will have the web address prominently displayed on it. We expect to drive a large volume of traffic to the site using this technique. - by rlabston
...The second, and equally important pillar is driving traffic to the site.....Each of the 1,000,000 entry forms for the drawing will have the web address prominently displayed on it. We expect to drive a large volume of traffic to the site using this technique.
Just having the website displayed (even prominently) on the forms may not be enough to drive the kind of traffic you need to the site.

Is there any way you can have them add to their drawing (perhaps another night, or an extra event) by visiting the website and registering there as well?

Pam - by LadySmith
Is there any way you can have them add to their drawing (perhaps another night, or an extra event) by visiting the website and registering there as well?
I love your idea Pam. Give them a reason (WIIFM) to visit the website. - by Liberty
Just having the website displayed (even prominently) on the forms may not be enough to drive the kind of traffic you need to the site.

Is there any way you can have them add to their drawing (perhaps another night, or an extra event) by visiting the website and registering there as well?

Pam
I agree Pam. I didn't go into a great deal of detail about the use of these advertising pieces, focusing more on the volume rather than the techniques to employ. And you are right. It is not enough to simply display the website address. We need to give the contest participant a reason to use it. A couple of things are already planned. We will use the website to announce the winners of the contest, so anyone who is interested in knowing as soon as possible if they have won can visit the website to check. Another possibility is to provide the ability to make additional entries via the web. We might also offer a free gift to each person who visits the websight, like a calendar with pictures of the region or perhaps discounts on local products such as maple syrup (which I happen to produce here at my erablier). And, as you suggest, eligibility for the grand prize might require visiting the website.

You have identified a very important factor in driving traffic to the site, giving the prospect a reason to visit in addition to the address.:thu - by rlabston
I agree truly, without a good site you can never have good traffic and without decent trrafic even well built site doesnot work but more than that good , content and customers interaction is also equally important - by mtajim
I agree truly, without a good site you can never have good traffic and without decent trrafic even well built site doesnot work but more than that good , content and customers interaction is also equally important
I'm curious about how you see the customer interacting with the website.

I intend to offer registration to people interested in staying up-to-date with the news from our company and region. This means they can give me their name and address which I will keep in my database and I will email them updates from time to time and possibly, news of new promotions. I also intend to create the ability for travel agents to make reservations online.

Did you have some innovative ideas for allowing people to interact? - by rlabston
Good points. I think ultimately it's all about content-- at least for the search engine bots. - by julian4239
Good points. I think ultimately it's all about content-- at least for the search engine bots.
Search engines are useful, but are not a magic bullet. I use search engines extensively but there is one major problem with them when it comes to marketing. Not everyone can be number one. No matter how good your content is, someone will knock you off the top spot tomorrow.

Content is important for both search engines and ultimately, your prospect. Search engines can help to get your content in front of the prospect. So, content is undeniably critical in your internet marketing formula. Morever, content may well be the most important component of your website's effectiveness. But when it comes to driving traffic to your website, content and by extension, search engines, become less critical. Or at least they should. If you rely on search engines to drive traffic to your site, you are limiting your market to people who already know what they want and have already decided to look on the internet to find it. And you are relying on your ability to maintain a high position in the internet search, which not everyone can do. Only 10 sites can be in the